Studying Celebrity Brand Ambassadors – First Impressions Matter in Business

Whether you are a solopreneur or the head of a corporation you must be completely in sync as the company’s Brand Ambassador.

Why is this so important?

Think of your potential clients and customers and their first impression of you. For that matter, think of the public’s impression of you over time.

If you were to list the qualities and characteristics that make your company great, would that match up with how you present yourself?

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Let me share a few people who I think are in total sync with their brands and why.

Lena Dunham – writer, actress, and producer of the award-winning TV series “Girls.”

Lena Dunham on HBO's GirlsWhen this first appeared on HBO I thought the show was brilliant. Over many episodes I have listened and watched and really thought this woman really knows who she is and is so comfortable in her own skin. I know her character doesn’t always act that way.

I just read an interview with her in Entertainment Weekly where they asked if she was the voice of her generation? Maybe so.

She said when the public watched Sex in the City they wanted to be those women, but when we watch her and her girlfriends (on Girls) it’s more like learning what not to do, or for those watching, maybe they’re thinking they really get it because they are like her.

To quote Michael Lombardo (from the article), who’s the network’s president of programming…

“The thing that’s so powerful about Lena is she’s enormously relatable… she’s not a size 0. She not the person who you know is going to find love because they’re “just so beautiful.” Lena’s just there, with all her wonderful imperfections.”

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Bill Maher – stand-up comedian, television host, political commentator, author and actor.

Bill Maher, Comedian - Real Time with Bill MaherI have been watching Real Time with Bill Maher for just about as long as it’s been on. I don’t always agree with him, but he does lay it out there like no one else I’ve seen. Saying exactly what he’s thinking whether offensive or not.

I know from reading about comedians that they have said they are laughing on the outside but crying on the inside. This cannot be the case with Bill Maher.

In 2005, Maher ranked No. 38 on Comedy Central’s 100 greatest stand-up comedians of all time. You cannot achieve this type of fame if the public doesn’t “get you.”

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Richard Branson – business magnate, founder and chairman of Virgin Group, a group that has over 400 companies.

Richard BransonWhen I think of Richard Branson, I think of a go-getter, someone who’s almost larger than life itself. Who dreams really big and makes those dreams a reality.

He wrote in his autobiography of the decision to start an airline and I think this is exactly what we’re discussing here. He said:

“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them… from the perspective of wanting to live life to the full, I felt that I had to attempt it.”

Someone who’s worth billions can choose any lifestyle and doesn’t have to help humanity, but he does.

According to Wikipedia, his next venture with the Virgin Group is Virgin Fuels, which is set to respond to global warming and exploit the recent spike in fuel costs by offering a cheaper fuel for automobiles and in the near future aircraft. It seems he was a skeptic, but was influenced in a recent meeting with Al Gore.

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Beyoncé Knowles – singer, songwriter, dancer and actress.

Beyonce KnowlesThe reason I want to talk about Beyoncé is because of “Sasha Fierce,” the alter ego who was born during the making of her 2003 single “Crazy in Love.”

Do some people need to create an alter ego that help them over their fears and at a certain point when they have become more comfortable, do they finally let go and just be who they are? Or perhaps when it comes to celebrities who are followed and watched ever so closely, do they need that separated persona to help keep a bit of privacy in their lives?

Recently there was a blip in the radar with Beyoncé. At the president’s inauguration, she sang or so we thought… It seems she lip-synced because she hadn’t practiced with that orchestra, and it was such an important event she didn’t want anything to go wrong. Well, to me it was fine. I don’t know why there was such a big fuss. It’s not like it wasn’t her voice. But the fans and the media went cuckoo. To make matters worse, she overcompensated by singing live at a press conference for her halftime super bowl performance. Like she needed to prove something. Maybe Beyoncé is still not 100% in sync with her brand?

She doesn’t need to prove anything. Her Super Bowl performance was great.

So, being real is being true to yourself, as well as to others.

So how does studying celebrities help business owners?

As business owners we must be the true face of our company, whether offline at conferences and events, or online through our website, social media and community sites.

The fact that video is surpassing other mediums means we must embrace it and show others who we are. When you shine through and others feel they get you, you will gain so many more followers. And that will lead to more business and unlimited success.

Who else do you think is totally in sync?

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To learn more about building your brand and online presence like a Superhero, visit Udemy where I have a 10-class series on “Brand Visibility.”

Why We Are Fascinated by Celebrities

It’s simple. We want to know how THEY did it. Most are looking for that elusive secret that will help them succeed in their own business.

Bill Maher Gets Star and Larry King

For the past year I have been interviewing creatives and entrepreneurs in my brand series and I’m truly amazed at how many people read the stories. Yesterday I received the latest issue from Graphic Design USA and the first issue of the year is always, “People to Watch.” (I love reading about the stars of design!)

On TV we have Oprah, Ellen, David Letterman, Jay Leno, Piers Morgan, Larry King, 60 Minutes and Real Time with Bill Maher, among the vast field of interviewers, featuring celebrities and business owners, getting them to tell their tale. It’s human nature and the American way to want to be successful, but to do it we must learn what’s RIGHT for US, not copy others.

One of the reasons I created Broadcast Louder is because I want to give businesses a push in the right direction. Inspiring creatives and entrepreneurs by learning new and interesting ways to succeed. Inviting experts, the best of the best to reveal their techniques and ideas. Sometimes we need others to inspire us to achieve our goals. We read and watch these interviews not because we want to copy, but to hear their perspective.

I’m remembering a movie from 1988 called, “Working Girl” with Melanie Griffith as one of the stars. She takes the place of her boss (Sigourney Weaver) when she has a skiing accident on vacation. Instead of just inpersonating her boss, she steps up, changes her look, and starts implementing her own ideas. Bravo! I also remember her friend, played by Joan Cusack, who feels she’s overstepping the boundaries and is going to get caught, and says to her, “I may dance around my apartment in my underwear, but it doesn’t make me Madonna.”

Of course not. We don’t have to be like someone else to succeed, but we do watch and listen to hear these back stories for inspiration.

So, who inspires you?