Rock Your Woohoo: 4 Simple Steps to Embody Your Rock Star Brand – Guest Post by Lisa Steadman

Guest Post by Lisa Steadman, chief Woohoo woman, Woohoo, Inc.

Rock stars. What is it about them that makes us so giddy, emotional, and drawn IN? True, they live a life most people only dream about. The private jets, legions of fans, millions of dollars, and mega houses around the world. What’s NOT to covet?

But when you get underneath the flash and fabulousness, there’s another reason we love rock stars. They fully live, love, and light up the world as only they can.

Plainly stated, they rock the Woohoo that THEY do as only THEY can.

And that, my friends, is the Woohoo Way to Rock Star Branding.

Regardless of WHO your favorite rock star is from Katy Perry to Steven Tyler to Fergie to Carrie Underwood, each of these rock stars rocks our world because they have owned, embodied, and celebrated 4 key areas of rock star brand success.

Whether you’re ready to sell out stadiums or simply connect with a handful of raving fans, here are 4 easy ways to rock the Woohoo that YOU do in your rock star brand…

Beyonce plays air guitarStep 1: Walk Like A Rock Star

If you lie awake nights, worrying about how you’ll transform the mission in your head and heart into a brilliant message for the world, you’re not alone. You’re actually in excellent company. All true rock stars are mission-driven, and hold a vision of rocking it out on stage to millions of screaming fans long before they ever go on tour.

So how do you start sharing the Woohoo that YOU do, starting today? It starts with embodying your inner rock star. Walking like he/she would. Wearing the beautiful clothing your rock star wants to wear. Aligning your energy with your mission so whenever you leave the house or engage with your ideal clients and fans online, you’re magnetizing your rock star self as only you can. This is what lights up the world. So come on, get ready to ROCK!

FergieStep 2: Talk Like A Rock Star

OK, you’re strutting your stuff as only you can. What’s next? It’s time to find your authentic voice and share it. This starts with tuning in to your Woohoo Within, clarifying your languaging, creating magnetizing messaging that’s distinct and buzz worthy, and then engaging your audience authentically (without being overtly self promotional). Remember, this isn’t about you. This is about who your fans are and what they NEED.

MadonnaStep 3: Shock Like A Rock Star

You don’t have to be Lady Gaga to be shocking. But here’s the secret to rock star success: It’s not about trying to appeal to EVERYONE. True rock star status comes from owning your innate value, celebrating the Woohoo that YOU do, and broadcasting widely so you can attract the fans, clients, and customers who NEED you, understand you, relate to you, and adore you.

PinkStep 4: Rock Like A Rock Star

And finally, once you’ve mastered the art of walking, talking, and shocking like a rock star, it’s time to ROCK. This is where the visibility you’ve been craving (AND fearing) comes in. It’s now time to step into your spotlight, confident and clear in who you are, and share your Woohoo with the world as only YOU can. Remember, your rock star brand isn’t really even about you. You are simply the BEST messenger the universe, God, whatever you believe in, could find to deliver your message to the masses. When you take your ego out of the equation, you will be able to rock the Woohoo that YOU do in record time.

So there you have it. The 4 ways all true Rock Stars captivate, inspire, and transform us. And when all 4 areas are in full alignment and embodiment in YOUR business, you not only get to rock the Woohoo that YOU do, but your brand will reach rock star status, too.


Learn more from Lisa Steadman by watching the Webinar we did together, Is Print Marketing Dead? Has the “web” and “social media” changed the way we do business and attract clients?

It Takes A Community to Build A Broadcast Platform

It’s just a few days before Broadcast Louder is at full speed ahead; (our first FREE webinar on Facebook Timeline Design – Branding & Marketing Must Haves is 3/14 at 2pm est) and I wanted to talk a little about how I’m building this community learning experience of creatives and professionals.

Broadcast Louder Guests Spring 2012There are so many ways to reach those targeted entrepreneurs and small business owners. First of course was to write and map out what the classes would be on and hand pick those amazing guests. Then I wrote to each expert and told them of my plan and recruited them. This platform gives them a chance to teach some of their proven strategies while at the same time promote themselves and their businesses.

Then I designed and built the graphics and website, carefully building the functionality. I had already secured the domain name and once having that, I grabbed that name everywhere… Twitter, Facebook, LinkedIn, YouTube, FourSquare, etc.

Then of course it was time to start promoting the program through social media and by blogging to keeping the site fresh. Little by little the interest and following started to grow and I held contests to offer FREE classes. Each expert guest provided great content as did Broadcast Louder which made for a rich power packed 60 minutes each week.

Wanting each classmate to benefit from learning and connecting with other likewise individuals, in addition to the contests, if they listened to the first free class which featured Debbie Ingle, and answered 4 questions, they were featured on the site with their links. (This is still open to anyone who wishes to be featured – Listen here >>)

Broadcast Louder’s platform is not just to hold new classes on new and important topics, but to build a community so that all are gaining visibility and reach.

In the off season before classes begin again, I took the website to a new level. Building in an Affiliate section, now everyone can earn and grow as we all learn. I have also added a products (shopping cart) which has both audio downloads and the new class course.

Online and social media is important, but I wanted to also bring to light what I have done within my own community.

I printed up a small flyer and have posted so far in a few key places, and will tackle two more locations within the next few days. The Hoboken Business Center which has a table to lay postcards and business cards, The Monroe Center for the Arts, which has bulletin board areas in the lobby, and this week, Hoboken City Hall.

I have also emailed the flyer to a few key people, who I have asked to post so others in the local community will see it and act.

Here are a few stats to show you how it’s all working when you stay on target and  consistent.

1- The website visitor growth has quintupled in a few short months.
2- The time visitors spend on the site has tripled.
3- Alexa (as of this post) has ranked the website: has a three-month global Alexa traffic rank of 470,523. The site’s visitors view 13.0 unique pages each day on average. It has attained a traffic rank of 75,241 among users in the US, where we estimate that 90% of its audience is located. The time spent in a typical visit to is about eighteen minutes, with 88 seconds spent on each pageview. This site has a relatively good traffic rank in the city of New York (#12,937).


The Bottom Line

It’s gaining speed, interest, and it’s my plan that everyone will benefit (and earn) based on where it’s headed.

If you have any suggestions for webinar/topics that you feel are needed, please email me! I’m always interested in new ideas and helping everyone be more successful!