Business Tip #1 – If you’ve created a product or service and visitors/potential clients aren’t quite sure what you are saying or selling, it’s time to ask the right questions and find out the answers, so you can tweak your website, posts on social media or email marketing and make it right. (Side note: it might be a great idea to do this before you begin to brand, design, build and market… the newest and easiest way of doing market research.)
Recently, I decided to post a few questions of my own within the Questions/Answer section of LinkedIn and the answers are flying in faster than I can read them. (You can at any time close the question, if you’ve gotten enough feedback.)
So, I posted this question: How many webinars do watch per week and what are their topics?
Below are some of the answers that have come in. I’m so happy to know that the overall public finds webinars helpful, watches on average 1-2 a week. What I did find very useful was that the topic of the webinar class was the most important factor, not necessarily who the speaker was! Also, was knowing that they have a hard time committing to any timeframe and would rather watch them when they can. Some can’t watch during the work day, some not at night, some because they are in a time zone that would mean waking at 3am.
David says, “I watch quite a few a week, typically from channels I am already following. For me, most are informational technology related ones to assist in constant training.
There a lot out there, the thing to ask is how does it help you?…”
Daniel says, “I would say less than one per week. Sometimes I go weeks without seeing a webinar. Unfortunately often they are poorly done and I’d prefer to just get the powerpoint slides and go through the webinar on my own time. If all the speaker is doing is reading the slides to me than I see no reason to go live…”
Judy says, “I would watch on average two webinars per week on topics relating to our business, but I am appreciative when there is a replay as often it means getting up at 3.00am due to time zones. Generally there is a sales pitch at the end but if I’m not interested in the product I won’t stay for that. I watch webinars to upskill myself and have learnt a lot from attending them.
I think it is about continuing to build your list, find out the topics that would interest them and build the webinars around that. I do listen to some people regularly, but if the topic holds no interest for me I won’t attend...”
So, as you can see many have taken the time to answer my question and there were many, many more.
If we don’t know the answers, how can we go forward and provide what people are seeking? As many of you know I look at my Google Analytics regularly and it does tell me a lot, but there’s nothing better than just asking and getting it right from the source!
If you found this post helpful here’s one on Understanding Google Analytics. (with video tutorials)
And here’s on on using LinkedIn properly! (also with video tutorials)