It Takes A Community to Build A Broadcast Platform

It’s just a few days before Broadcast Louder is at full speed ahead; (our first FREE webinar on Facebook Timeline Design – Branding & Marketing Must Haves is 3/14 at 2pm est) and I wanted to talk a little about how I’m building this community learning experience of creatives and professionals.

Broadcast Louder Guests Spring 2012There are so many ways to reach those targeted entrepreneurs and small business owners. First of course was to write and map out what the classes would be on and hand pick those amazing guests. Then I wrote to each expert and told them of my plan and recruited them. This platform gives them a chance to teach some of their proven strategies while at the same time promote themselves and their businesses.

Then I designed and built the graphics and website, carefully building the functionality. I had already secured the domain name and once having that, I grabbed that name everywhere… Twitter, Facebook, LinkedIn, YouTube, FourSquare, etc.

Then of course it was time to start promoting the program through social media and by blogging to keeping the site fresh. Little by little the interest and following started to grow and I held contests to offer FREE classes. Each expert guest provided great content as did Broadcast Louder which made for a rich power packed 60 minutes each week.

Wanting each classmate to benefit from learning and connecting with other likewise individuals, in addition to the contests, if they listened to the first free class which featured Debbie Ingle, and answered 4 questions, they were featured on the site with their links. (This is still open to anyone who wishes to be featured – Listen here >>)

Broadcast Louder’s platform is not just to hold new classes on new and important topics, but to build a community so that all are gaining visibility and reach.

In the off season before classes begin again, I took the website to a new level. Building in an Affiliate section, now everyone can earn and grow as we all learn. I have also added a products (shopping cart) which has both audio downloads and the new class course.

Online and social media is important, but I wanted to also bring to light what I have done within my own community.

I printed up a small flyer and have posted so far in a few key places, and will tackle two more locations within the next few days. The Hoboken Business Center which has a table to lay postcards and business cards, The Monroe Center for the Arts, which has bulletin board areas in the lobby, and this week, Hoboken City Hall.

I have also emailed the flyer to a few key people, who I have asked to post so others in the local community will see it and act.

Here are a few stats to show you how it’s all working when you stay on target and  consistent.

1- The website visitor growth has quintupled in a few short months.
2- The time visitors spend on the site has tripled.
3- Alexa (as of this post) has ranked the website: Broadcastlouder.com has a three-month global Alexa traffic rank of 470,523. The site’s visitors view 13.0 unique pages each day on average. It has attained a traffic rank of 75,241 among users in the US, where we estimate that 90% of its audience is located. The time spent in a typical visit to Broadcastlouder.com is about eighteen minutes, with 88 seconds spent on each pageview. This site has a relatively good traffic rank in the city of New York (#12,937).

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The Bottom Line

It’s gaining speed, interest, and it’s my plan that everyone will benefit (and earn) based on where it’s headed.

If you have any suggestions for webinar/topics that you feel are needed, please email me! I’m always interested in new ideas and helping everyone be more successful!

Giving Back is Good Branding Business and Softly Broadcasting Louder

buiilding a creative communityYou started your art business to speak through your work, to express yourself, explore your craft and do what you love while making money.  All of those things are honorable and important but there is one characteristic of good branding and good business that some people don’t know about, and that’s “giving.”  Giving to others without expectations of receiving.  You can give samples of your product to a charity, you can give back your time by teaching for free at a school or local community center or hospital, or online with your own teleclass.  You can bring students or interns into your workshop and mentor them for school credit and more.

Andrea and I are committed to not only philanthropy but also to giving back to others within our businesses.  My Branding You Better tutorials both written and video, are PACKED with content about WordPress, using social media sites like LinkedIn and other areas of branding and marketing that people use to build their online presence. They take time for me to write and film but they are FREE to anyone who needs them. I also have an exciting brand interview series where I interview artists, creatives and entrepreneurs on their branding identity and success.  Business owners can submit the written interview, answering questions, or it can be recorded through skype.  I don’t charge for the publicity, I am THRILLED to offer this to anyone who would like to participate. These interviews help people who come to my site looking for branding or business marketing guidance and introduce them to companies and people from every area of business. In addition because of my SEO capabilities, I can draw traffic to the business owner.  In fact, if you’d like to be one of my next interviews, reach out to me!

On my Frogs Are Green, environmental website, we blog about the fact that frogs are threatened with extinction and building awareness around the world on this issue. To connect with visitors, we run art contests for children, and photo contests, that offer people the ability to create and have it placed online in the galleries, and continue to raise awareness.  Frogs Are Green also donates a portion of our product sales to environmental organizations.

To support the arts, I have proudly donated my posters and website design and development to the Hudson Theatre Ensemble since 2004.

 

For Andrea’s part, from her Hot Rox and Andrea Rosenfeld art jewelry collection sales, she donates a percentage each month to a different charity, either something her friends are working towards or a charity a retailer tells her about.

Personally, she is an active volunteer and Chairperson for the Susan G. Komen Foundation in her County and her mission is to pair the local Arts Community with Komen to raise funds and awareness for both.

In her Art Coaching Company, Open Studio ~ Creative Mentoring, she hosts Visiting Creative Experts.  These special people write articles based upon their area of expertise that are geared towards guiding artists in their business.  These experts get their own Bio page with their image, contact info and their favorite charity listed.  Open Studio exposes these experts to a brand new audience they may never have had access to and her Creative Community has the benefit of learning from experts in all areas of  business; PR, Life Coaching,  WordPress Design, Art Marketing, Wholesaling, Feng Shui, Diamond Wholesale and more!  She’s constantly finding creative experts in exciting and unusual but important areas of business to write for Open Studio. She loves connecting and networking and being able to give more to her community of artists. She started a group on LinkedIn which she manages to connect Creatives and offer advice.

 

When you’re building the brand of your own business, find an area where you can give-solely.  Set the tone of giving freely, without expecting anything in return and not only will you FEEL amazing, but it will open your company up to new opportunities, people the sheer act of giving will uplift you.

When you give of yourself people notice, trust and respect what you’re doing. Fans turn into advocates, advocates turn into customers.

 

You can help us to give back, so we can reach a wider audience and help more creatives by Tweeting or Facebook (ing), or LinkedIn (ing) this statement:

I’m learning to @broadcastlouder, extend my #brand #visibility and increase #sales for #creatives #entrepreneurs #artists – http://bit.ly/rchnod

and when you post it 7 times, you win a FREE Class! (That’s Broadcast Louder giving back too!)