It Takes A Community to Build A Broadcast Platform

It’s just a few days before Broadcast Louder is at full speed ahead; (our first FREE webinar on Facebook Timeline Design – Branding & Marketing Must Haves is 3/14 at 2pm est) and I wanted to talk a little about how I’m building this community learning experience of creatives and professionals.

Broadcast Louder Guests Spring 2012There are so many ways to reach those targeted entrepreneurs and small business owners. First of course was to write and map out what the classes would be on and hand pick those amazing guests. Then I wrote to each expert and told them of my plan and recruited them. This platform gives them a chance to teach some of their proven strategies while at the same time promote themselves and their businesses.

Then I designed and built the graphics and website, carefully building the functionality. I had already secured the domain name and once having that, I grabbed that name everywhere… Twitter, Facebook, LinkedIn, YouTube, FourSquare, etc.

Then of course it was time to start promoting the program through social media and by blogging to keeping the site fresh. Little by little the interest and following started to grow and I held contests to offer FREE classes. Each expert guest provided great content as did Broadcast Louder which made for a rich power packed 60 minutes each week.

Wanting each classmate to benefit from learning and connecting with other likewise individuals, in addition to the contests, if they listened to the first free class which featured Debbie Ingle, and answered 4 questions, they were featured on the site with their links. (This is still open to anyone who wishes to be featured – Listen here >>)

Broadcast Louder’s platform is not just to hold new classes on new and important topics, but to build a community so that all are gaining visibility and reach.

In the off season before classes begin again, I took the website to a new level. Building in an Affiliate section, now everyone can earn and grow as we all learn. I have also added a products (shopping cart) which has both audio downloads and the new class course.

Online and social media is important, but I wanted to also bring to light what I have done within my own community.

I printed up a small flyer and have posted so far in a few key places, and will tackle two more locations within the next few days. The Hoboken Business Center which has a table to lay postcards and business cards, The Monroe Center for the Arts, which has bulletin board areas in the lobby, and this week, Hoboken City Hall.

I have also emailed the flyer to a few key people, who I have asked to post so others in the local community will see it and act.

Here are a few stats to show you how it’s all working when you stay on target and  consistent.

1- The website visitor growth has quintupled in a few short months.
2- The time visitors spend on the site has tripled.
3- Alexa (as of this post) has ranked the website: Broadcastlouder.com has a three-month global Alexa traffic rank of 470,523. The site’s visitors view 13.0 unique pages each day on average. It has attained a traffic rank of 75,241 among users in the US, where we estimate that 90% of its audience is located. The time spent in a typical visit to Broadcastlouder.com is about eighteen minutes, with 88 seconds spent on each pageview. This site has a relatively good traffic rank in the city of New York (#12,937).

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The Bottom Line

It’s gaining speed, interest, and it’s my plan that everyone will benefit (and earn) based on where it’s headed.

If you have any suggestions for webinar/topics that you feel are needed, please email me! I’m always interested in new ideas and helping everyone be more successful!

Learning What Repurposing and Syndicating Content is from an Online Visibility Expert!

www artwork image

Www by Renjith Krishnan

In our Social Media class, we learned how important social media is to the changing face of business. It builds your network, fans, clients and opportunities to a staggering degree, if your accounts are kept up-to-date, and worked on, on a consistent basis. We discussed the basic and most important social media accounts to have, to engage and HOW to engage correctly. You know your business and what you want to say to your potential customers but did you know that the best reason to tweet or post on Facebook and LinkedIn is to send people back to your website or blog?

In our Time Management class, we learned that we need to schedule and plan out our days and weeks for both work, promotion and social media so we are maximizing our time and building our businesses right and again shining the light on our websites and blogs.

But in last night’s class with special guest Denise Wakeman, she made us realize the one most basic reason to spread our content around. If you cannot be found on the internet, you do not exist.

I must say that I do quite a lot, email marketing, social media, blogging, updating my web presence and even guest blogging on other sites. And I do this for three different companies, Branding You Better, Frogs Are Green, and our own Broadcast Louder. And I know Andrea does all the same with her own Andrea Rosenfeld website and the Open Studio Coach blog.

I will also admit that with all my efforts, I too sometimes feel without responses to those company’s websites and social media posts, that we don’t exist. And so it’s time for us all to Broadcast Louder!

I’m acting on what I learned last night and will step up my syndication, my audio and create podcasts, create more videos, and start sharing my documents, articles, pdfs and more on all the sharing websites Denise was kind enough to mention in class.

Below is the all mighty website list for sharing your content!

Thanks Denise! Now go get ‘em!

http://denisewakeman.com

Denise’s Online Visibility Group on LinkedIn

Article Sharing Sites

http://ezinearticles.com/

http://ww.ideamarketers.com

http://www.socialbuzzclub.com/

http://www.divinecaroline.com/

Doc Sharing Site

http://scribd.com

http://docstoc.com

Audio Sites

http://cinch.fm/

http://www.audioacrobat.com/

Podcast Sites

http://www.podbean.com

Image Sites

http://www.flickr.com/

http://picasa.google.com/

Video sites

http://animoto.com

Time Management: Choosing RIGHT So Your Business Moves Forward Successfully

I must say that until we started tackling this subject, I didn’t realize how badly I needed to take our own class! So, I was so very glad that Payson Cooper joined us for last night’s Class #6 on Time Management.

Between designing for my clients, and managing Frogs Are Green, Branding You Better and Broadcast Louder, and Andrea also managing Broadcast Louder and Open Studio Coach in addition to her art and jewelry business, it’s not easy anymore for us to fit everything in, and we both need better time management schedules, as well as more assistance!

I will say this: We all have missions and causes that we care deeply about, but if they don’t generate revenue, they take a back seat to the work we must do to earn a living. I know that seems harsh, and I say it knowing how much I love the causes and missions I’m on, but I have to be realistic as well. If I don’t take the time to do the work I must, I won’t have the extra time to do the other things I want to.

Ladybug clock timer

The monkey in the wrench

No matter how you schedule and plan your days, what do you do when the phone is ringing and each hour you are talking to another client, and now it’s 4pm, and you haven’t yet done any work? Trust me I understand, we all have those days. I will say that there are some days when I am in the middle of working and I answer the phone but ask to call the person back. It’s easier and better for both myself and the client. They know I am going to call them back later and the message wasn’t unanswered.

Payson and Andrea both recommend Google Voice as an option.

Choosing which projects to work on so business moves along

When you are an entrepreneur, you are the driving force behind your business. Your success as well as sustenance, is accomplished by how hard you work, and how quickly you complete your assignments.

We may seek those larger scale, more involved and higher paying contracts, so we can have the time to conceptualize and create. It’s a fine line going between the shorter multiple easier projects and the longer drawn out ones.

For me it’s an interesting dilemma. When a project is short and sweet, it’s started and completed quickly and generates income faster. At the same time I love long involved branding development where we move from print marketing to social media to web design to email marketing, and as we complete all the different areas, I watch the brand develop completely over time and take off… but then if the project takes months and months, the payments are slower and more spread out. So time management becomes not just planning work habits but knowing that you worked on things that help generate income. You can’t just work on an assignment continuously and not consider where you’re going to find money to pay bills.

Making Time to write estimates, pitch or look for new work. This is an absolute. Even if you have lots of work, you want to be thinking of future work.

Time Management Recommendations

As they say, the first step is admitting you have a problem.  What’s the next step?  Getting tools to rise above and help yourself.  Here are some tools that will help you to maintain your focus and allow you to be productive.

1. Take breaks. Non-stop work is counterproductive.  Taking short, timed breaks allows your mind to rest, allowing new thoughts and ideas in.  You must take time off and that means walk away from work.  All work.  Go outside and take a walk.  Listen to music.  Stretch.  Read a book.  And get out of your workspace to do it.

2. It’s best to enter your work space in a good mood because obviously you’re more productive than if you enter moody or in a funk.  Have a grateful list handy and read that over. If you go for coffee, smile and say thank you.  If you put your children on the bus before you work, make sure it’s not a stressed morning. *yeah, I know that can be tough. If you are stressed before you begin work, de-stress.  Find a ritual that works for you and find a calm energy level before you begin work.  If something stresses you mid-day, relax, stay in control of yourself and take step back to calm down before you tackle the situation.

3. Make a to-do list, weekly.  Separate the home and business to-do’s or keep them on the same calendar, whatever works best but remember to LOOK at them.  It makes no sense to write out a schedule then hide the calendar under papers or forget to click it open on your computer.  When you set your time to do a particular task and you get off schedule, don’t sweat it.  That’s life and changing your plan is normal.  Take it in stride, move some things around and keep going.  You can add to your list during the day too and move things to another day if they seem too overwhelming to accomplish.  Prioritize.

4. Be disciplined on social media.  Set up a specific time range and time of day to network and connect online or surf the web for research.  I just found out about Google Chrome’s website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the check-in timeframes.  E-mails can be a time drain. It’s okay to have a brain drain with a personal e-mail response but keep mindful of the time you spend and set aside a specific time period.  When working business e-mails, think about whether it would be best to call that person instead. It could reduce the time discussing or waiting for a response and you can check something off of your list!

Other Links and Recommend Reading

Visit Payson Cooper‘s website, Easy Marketing Secrets and read and watch her videos!

Check out Bryn Johnson’s Blog Series on Time Management

Planning with your calendar, a 5 part series

Planning with your calendar, plotting client time