For many, the fear of public speaking ranks even higher than the fear of dying. Something funny happens when you’re suddenly confronted with a microphone and a news camera -brain lock, buck fever, mic fright, flop sweat – whatever you want to call it.
But it doesn’t have to be that way.
Effectively telling your story to the news media can be a monumental boost to the success of your business, and there are some simple strategies that will help you avoid that media meltdown.
***Now replaying: Aired: Wed., February 27, 2013, 3 PM EST / 12 PM PST
In this webinar, you’ll discover –
- How to feel more confident and comfortable talking to the news media
- WHY you want to engage reporters
- The #1 thing you can do to ensure a successful media interview
- How to get the reporter to be interested in your story
- The worst possible thing you can say to a reporter
… and much more
With my Guest Speaker, Rick Brown, Rick Brown Communications
Rick is Founder and President of Rick Brown Communications, LLC, a media communications firm specializing in helping spokespersons from the C-suite to the small-business owner feel more comfortable and confident engaging the news media. He also provides the voice for businesses and brands of all types and sizes as a voice over announcer, and conducts keynote talks for corporate and university training and events.
Rick is a decorated 20-year Combat Veteran of the U.S. Army with 25+ years of experience in broadcast and print media. He has worked “on the air,” behind the camera, and in the production studio in radio, television and voice over, and has served as a writer, photographer and editor in the print field. He has also devoted more than 25,000 hours to teaching others how to effectively engage the media. A member of the public affairs community for his entire military career, Rick has worked with and trained some of the U.S. military’s senior-most leaders, and those of the international community, including Iraq’s Defense and Interior Ministries, and their National Security Agency, and has worked with top media professionals from all of the major U.S. news networks. He has been heard and seen on commercial radio and television from Los Angeles to Washington D.C.,and throughout the U.S. Department of Defense from Alaska to Eastern Europe and has earned several awards for his on-air work and production.
Rick’s video and still photography and news articles have been used by print, television and internet news agencies worldwide and have covered senior U.S. and international government and military leaders. He served as contributing editor for an exclusive DC-insiders newsletter with a subscription-only readership of more than 100K.
In addition to heading his own firm, Rick currently serves as an adjunct faculty member and instructional adviser for the Defense Department’s media communications school, which is responsible for training 3,500 U.S. and international service members annually in broadcast, print and graphic arts communications.
He is respected for his combination of candidness, tact and professionalism – a distinction that has earned him both respect and accolades from many of today’s top military and civilian executive leaders.
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