The Word Chef’s 9-Step Process to Discovering Your Secret Sauce Brand

with Tea Silvestre, Word Chef

***Now Replaying – Aired: Wed., March 13, 2013, 3 PM EST / 12 PM PST

It’s not my recipe, it’s a guideline for creating yours. These 9 steps can help you uncover the unique ingredients that make up YOUR Secret Sauce recipe and create a delicious brand that your ideal clients can’t help but devour.

If you’re like me, you’ve found your true calling as an entrepreneur, too.

And you’re ready to get this party started. (Note: when I say party, I mean your business.)

You’re looking for someone who knows the technical terrain of the online world; someone who gets your desire to share your gifts with those who need them; and someone who can teach you how to make it happen in the quickest, most cost-effective way possible.

I help new biz owners connect the dots between technology and marketing so they can hit the ground running.

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With my Guest Speaker, Tea Silvestre, The Word Chef

Tea Silvestre, Word ChefTea Silvestre is widely regarded as one of the top marketers in the world of small business. She’s the author of “Attract and Feed a Hungry Crowd: How Thinking Like a Chef Can Help You Build a Solid Business,” as well as the founding producer of the ground-breaking web series, “Prosperity’s Kitchen.”

Her marketing career began 20+ years ago when she took a job as a copy editor/administrative assistant/graphic designer/coffee-getter for a national bank that no longer exists. Over the last two decades, she’s honed her skills and served in high level positions, directing the marketing efforts of city governments and national organizations.

In 2005, she launched her first company, Social Good Marketing, and has been walking the entrepreneurial path — helping mission-driven business owners reach their goals — ever since.

Tea’s writing is often seen on some of the biggest blogs on the Internet, including Copyblogger, Problogger and MarketingProfs. She’s also a frequent speaker at entrepreneurial events across the globe.

Tea currently lives in Silicon Valley where she spends much of her free time tasting wine, seeing the latest movies and enjoying meals with friends and family.

 

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