Before You Advertise—Identify! 5 Things You Need To Know Before You Communicate About Your Business with Diane Hansen

with Diane Hansen, Hansen Marketing Communications

5 Things You Need To Know Before You Communicate About Your Business

***Now replaying*** Aired: Sun., March 3, 2013, 3 PM EST / 12 PM PST
(In celebration of International Women’s Day, March 8th)

You do what you do. You do it well. But, when it comes down to brass tacks, do you stumble when you are asked the fateful networking question, “what do you do?” In this class, Diane Hansen, Chief Inspiration Officer of Hansen Marketing Communications will walk you through the five things you need to know before you communicate about your business.

1) Discover what makes your business unique.
2) Learn what five words undermine your expertise and which five build it up.
3) Understand how modeling the businesses you admire can clarify your identity.
4) Learn how to set your intention on how you want your customers to think of you.
5) Build your elevator pitch so you can talk to anyone anywhere about your business and get the type of customers you want.

This class is a must attend for anyone who wants to focus their marketing communications and communicate clearly so they can make more money than ever in 2013.


With my Guest Speaker, Diane Hansen, Hansen Marketing Communications

Diane Hansen of Hansen Marketing CommunicationsDiane Hansen helps businesses identify profitable target markets, expand their product lines, communicate to their audiences and increase bottom-line revenue through her company, Hansen Marketing Communications. She has developed and executed innovative marketing and communications plans for top names in publishing and entertainment, such as: A.H. Belo, FUNimation Entertainment and Konami Digital Entertainment, among others. Hansen is an accomplished writer who has been published nationally, internationally, in print and online. She is also Editor-in-Chief for GETAWAY San Diego and GETAWAY San Francisco magazines. Her diverse client roster includes consumer products, hospitality, entertainment, celebrity/expert personalities, beauty/cosmetics companies, fashion retailers, PR/Marketing/Design agencies, real estate agents, tourism companies, and entrepreneurs in a variety of other business areas. She specializes in entrepreneurs, start ups, and helping businesses define and communicate who they are.

She is the creator of the Discover Your Identity Process, a process that helps businesses discover who they are and who they communicate to so they can make more money . Diane helps them execute their new identity across all platforms via unique integrated marketing plans, creative writing, and design.

Diane’s agency is headquartered in the capitol of Nevada, Carson City, a place known for it’s pioneer roots and venturing spirit. She works with clients across the nation and around the globe.

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