Broadcast Louder’s Creativity + Abundance 2.0
****Now Replaying**** Aired: October 17, 8PM EST, 5PM PST
Using An Internet Radio Show for Web 2.0 Branding!
In Traditional marketing there is a controlled process of developing and crafting a preconceived public relations message. Web 2.0 is a model which allows one to use the internet to secure influence, create credibility and establish expertise often with user generated content. An internet radio channel or podcast or webinar might well be seen as marketing vehicles rather than channels. Branding happens when you provide good relevant content for free or low cost. Web 2.0 Branding happens during peer to peer or expert to follower interactions. “Word-of-mouth” marketing is amplified when online content goes viral. Internet radio easily accesses online viral capacity because it is portable, downloadable and suitable to multi-tasking like working and driving. Internet radio makes it easy to pass on a message to hundreds of contacts and friends around the world in a fraction of a second and it endures because it is archived. Internet radio facilitates Web 2.0 Branding because it allows interaction and is multimedia oriented.
Downloadable internet radio is also known as a podcast. Often they are things that you’re already doing (story times, book discussions, guest speakers) and lend themselves to being recorded as podcasts.
You will learn:
- What You Need to Get Started in Internet Radio so that you can establish your Web 2.0 Brand
- What equipment you need so that you can sound professional
- Where to Record and Archive because the platform you use must be multimedia
- Where to List so that your Web 2.0 results will be noticed
- How to Establish Content so that you can establish an audience
- How to Promote because you want people to listen
- How to Monetize Your Efforts because you don’t want to do it for free
You will NOT find these classes anywhere else.
I guarantee you will learn so much and once implemented into your OWN business, will make a tremendous difference in your growth, reach and sales!
With my special Guest Speaker, Joanne Quinn Smith, owner and CEO of Dreamweaver Marketing Associates and award winning internet Radio Broadcaster of The Techno Granny Show and Monday Morning Marketeer
Joanne Quinn-Smith, Award winning internet radio broadcaster, blogger, author and internet radio and TV network editor and publisher. Joanne is the owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company. She is a grandmother and great grandmother, an unlikely trendsetter for online journalism and broadcasting. Joanne is internationally known as the “Get Your Google On” Gal. But better known as Techno Granny™ to over one million accumulated online listeners worldwide. Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of World Wide Web interactions, known in technology circles as Web 2.0. JQS is the online publisher of PositivelyPittsburghLiveMagazine.com, an online community magazine to disseminate the Positive News for Positive Pittsburghers. PPL Mag is Pittsburgh’s First Internet radio and TV network with syndicated channels and online radio and TV capabilities.
Joanne has used her PositivelyPittsburghLive™ Talk Radio broadcasts to focus largely on small business topics in the Greater Pittsburgh and Tri-State area. She also hosts the Techno Granny Show™, where her expert guests advise listeners on navigating the new world of Technology. Between these two shows she has interviewed over 1800 guests, mostly small business owners. Not satisfied with just interviewing she has turned her talents to offering 15 minute marketing webinars every Monday on Monday Morning Marketeer™. She has turned these webinars into a series of E-books on no cost and low cost “Gorilla” Marketing. Joanne also teaches her social media platform building to small businesses in a client personalized training, Web2.0 Gorilla Branding Training™.