Broadcast Louder’s Creativity + Abundance 2.0
****Now Replaying**** Aired: Wednesday, October 10, 2012, 3 PM EST / 12 PM PST
The Next Challenge – Green Marketing!
While marketing itself isn’t an easy task, green marketing seems to be even more challenging, with all of the obstacles, prejudices and misconceptions related to selling eco-friendly products and services. Yet, by no means is this an impossible mission – you just need to know some simple rules and learn from others who have tried it already, providing us with some great success as well as failure examples. And if you’re looking where to start, this webinar is the place to do it!
Here are some of the topics that will be discussed:
- How do you effectively market eco-friendly products and services?
- Who is your target audience?
- The Do’s and Don’ts of green marketing
- How to avoid greenwash?
You will NOT find these classes anywhere else.
I guarantee you will learn so much and once implemented into your OWN business, will make a tremendous difference in your growth, reach and sales!
I’m a great believer in the power of green business to create a positive change. My background includes financial management and business development positions, as well as serving as an advisor to the Israeli Minister of the Interior.
My green business experience includes two companies I co-founded: Hemper Jeans, an eco-fashion company with a vision of creating fashionable jeans made of hemp, and Eco-Libris, a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
Currently, I manage Eco-Libris’ operations. I’m also an adjunct faculty at the University of Delaware’s Business School, CUNY SPS and the New School, teaching courses in green business, sustainable design and new product development.
Last but not least, I’m a writer for Triple Pundit.