Broadcast Louder’s Creativity + Abundance 2.0
Aired: Wednesday, April 11, 8-9 PM EST
The Four C’s of Effective Marketing Videos That Capture Your Target Audience.
The Four C’s of Effective Marketing Videos
Capture: Capturing an image that is highly visual, easy on the eyes, well framed, and well lit. Creating videos that match the professional level of you and your website.
Content: Creating an effective message and speaking in sound bites. Learning to craft your scripts to speak to the pain of your target audience, provide solutions to their problems, and share how you are uniquely qualified to understand and solve their problems. We’ll also talk about the different types of videos and the most effective way to script your videos.
Communicate: How to create an on-camera presence that communicates credibility and confidence. We’ll discuss the top ten mistakes entrepreneurs make in the way they speak and move on camera.
Call to Action: The importance of concluding your videos with a clear action step that you’d like your audience to take. Whether it’s opting into your home page, registering for your course, buying your book, or booking you for a speaking engagement, without a call to action you are leaving business on the table.
When you create videos that have the Four C’s, your audience will be captivated and compelled to keep watching. And they’ll say “tell me more!”
You will NOT find these classes anywhere else.
I guarantee you will learn so much and once implemented into your OWN business, will make a tremendous difference in your growth, reach and sales!
With my special Guest, Michelle Lange, M Lange Media, On-Camera Coach, Media Strategist/Producer
As an On-Camera Coach, Producer, and Media Strategist, Michelle helps entrepreneurs, coaches, authors, and experts elevate their power and presence on videos so they can captivate their audience, magnetize their ideal client, and dramatically boost their profits consistently.
Michelle specializes in creating video content through a marketing lens, helping her clients capture the attention of their target audience and convey their brand powerfully through video. Before the video shoot, Michelle works with the client to create a strategy for the optimal use of video from a marketing perspective, develops the content with the client, and then provides on-camera coaching. The last step is working closely with the client and the editor to deliver a polished product that showcases her clients’ unique services, programs, and products while branding the client effectively through video.
Michelle’s company, M Lange Media, provides Media and Video Marketing Strategy, Script Development, On-Camera Coaching, and filming of Sizzle Reels, Speaker Reels, Promo Reels, Videos for Book, Product and Service Launches, Content Videos to Package as Products, and Videos for Websites.
Michelle draws upon 10 years of experience training and performing as a professional actor in New York City and five years of experience working closely with Hollywood screenwriters to develop their feature film projects at production companies for Paramount, Universal Pictures, and MGM. Michelle graduated from NYU Tisch School of the Arts with a B.F.A. in Theater and a concentration in English Literature. Michelle loves seeing the transformation that her clients experience after experiencing her on-camera coaching, video marketing consulting, and the launch of their professional quality videos.
Michelle loves helping entrepreneurs elevate their brand, business, and bottom line through video. Please contact her for a complimentary 20-minute strategy session to find out how you can increase your visibility, credibility, and revenue through video.
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