Recently I heard that when someone is searching on Google or Amazon and the results pop up, the user will be drawn to the top, of course, but they will also be looking for something extra that stands out. A listing that shows multiple reviews will be what attracts a click.
So let’s talk about reviews, where they are key, and how they lead to you gaining an edge in your brand visibility.
Below you’ll see a screenshot of my company’s listing on Google which shows reviews, and that listing is coming from my Google+ company profile. When someone leaves a review it helps you and their visibility as well.
Your company should also be listed on Yahoo and other review based sites, because they will also come up in a search query and display the reviews your company has as well.
Amazon.com does a great job using reviews as an important feature to help sales. I read a series of reviews on a product I was considering purchasing and after being convinced by the high ratings, I did buy it. About 2 weeks later I received an email from Amazon asking me if I would write a review about the product to help guide others and I did. Then they emailed me that someone said my review helped them buy it also.
Reviews vs Commenting on the Web
Many blogs now feature a Facebook commenting plugin (pictured below) as an additional way to gain recommendations through sharing. The question is how important is this for your business and will that sharing on Facebook lead to more clients?
Commenting around the web is very important. Don’t just read and leave, add to the discussion. Social media has made it so easy to share articles and posts, but if you want to gain more visibility you must leave a comment that can be seen globally, not just sharing to your Facebook friends.
Your Facebook friends may not be the right audience if you care to share something, however your Twitter or LinkedIn followers may. Think Globally! The rest of the world that is following that blogger or news organization are the ones who will be interested in your comment.
LinkedIn uses the Question and Answer section as a way to showcase the members with knowledge and rewards them with greater visibility. LinkedIn groups are also a great way to be very visible to many at once because the other commenters will be following a discussion stream.
If 2013 is the year you are ready to showcase what you are about, then begin to widen your online footprint.