Facebook and Social Media, SEO/Sharing Tips

I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots.

The most important tip is to remember that each time you publish a new page or post, it is adding fresh content to your website. It has its own relevant keywords, url address, and should have the SEO area filled in. (With WordPress websites, install the All in One SEO Pack, or another plugin. Once installed and enabled each page and post will now have a space under your content window to be filled in.) When you write a short summary in that section and you or someone else shares your latest blog post, it’s that description that will load. If you don’t fill this in and someone shares, it will load the first sentence of your post, which may not entice someone to read it. This plugin also gives you the ability to expand the title of your page or post. For example: Maybe the actual page is called “About.” You definitely don’t want this to be the SEO full title “tag” of that page! How will anyone find your profile or company team without adding the proper information. So, add a more descriptive title in the space provided.

SEO and wordpress tipsSEO titles, description and keywords in wordpress

Remember to share and point people to that individual url address, so you are able to track the traffic to that post through Google Analytics.

When you start to share your post on Facebook, if you just load the link after you write the copy, Facebook will automatically draw a few images from that link that it can find, none of which may be right for your post. I suggest posting in Facebook in this order: Write the copy, upload the image you want to accompany it, and then lastly, add the link. The link will not try to draw images because you have already uploaded one. Another advantage to uploading a specific image, is you can then (once posted) click on the image and tag someone. Posting with a link, will not give this advantage, but you can tag them by name in the post itself.

When you want to include a video in your post, you should add the link address so the video does load, and can easily be played.

sharing a post with image on facebook

For more about Facebook and SEO, I recommend these posts and video.

WordPress Easy Step-by-Step – Free Course on Udemy

Facebook as a Marketing Tool – additional blog post

Video: How to set up Facebook Notes

How Do We Achieve Brand Visibility?

Brand visibility is so important to every business. Today if you are not visible on the web, you do not exist.
what is brand visibility - 10-video series by susan newman

A brand is defined by its core beliefs, but also by what the public perceives about it. A brand along with its marketing strategy, products and services has a mission and the need to get that mission across to others. A brand is also driven by it’s own employees from the top down and they must represent those same core beliefs, while on the job or at events.

No matter which brand we talk about we would want to see if their online and offline presence is sending the same signs and if our experience is the same no matter the place or format?

So for example if we were to look at a top brand such as Apple. What do we perceive about them, their products and services, and is it consistent everywhere? Is the experience of using an apple product in line with scanning pages on their website, or when you visit a store? If you met an employee at a function would their mindset be in line with the company? Is the visual footprint the same across the web, on social media, in print advertising or marketing, and commercials past and present on TV?

When we talk about brand visibility we must realize it means all encompassing.

So as a small business owner and entrepreneur, I feel I must act, speak, dress, and fully represent my brand. Is what I blog about in line with my brand? When someone meets me in person when they previously only knew me by my avatar and online posts, am I the way they imagined?

Interaction with clients must be true to the brand as well. Customers can drive how other customers feel. Today with constant social interaction, if a customer writes about their experience on social media or in reviews and others read it, it’s immediate visibility, whether good or bad. A brand must pay attention to this and respond.

Because of the web, many small businesses get confused between being visible globally and locally. Yes having a website and social media presence helps others find you, but can the local community find you?

My new 10-video series on “Brand Visibility” covers in depth the attributes and actions that make a brand strong, and outlines strategies for you to implement across the web, on social media and in person at events.

Series topics include:

What is Brand Visibility? How to Use Email Marketing, Opt-in Offers and Social Media Correctly. The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action. Why Giving Back Looks So Good on You and Propels You Forward.  How Finding Your Exact Target Audience is the Key, even when it’s hard. Are YOU as Brand Ambassador and Your Company in Sync? And much more.
 
Video #1

Watch the entire 10-video series on Brand Visibility, more than 73 minutes of content!

How Important Are Reviews and Comments to Your Brand Visibility

Recently I heard that when someone is searching on Google or Amazon and the results pop up, the user will be drawn to the top, of course, but they will also be looking for something extra that stands out. A listing that shows multiple reviews will be what attracts a click.

So let’s talk about reviews, where they are key, and how they lead to you gaining an edge in your brand visibility.

Below you’ll see a screenshot of my company’s listing on Google which shows reviews, and that listing is coming from my Google+ company profile. When someone leaves a review it helps you and their visibility as well.

susan newman design reviews on googleBe sure that your company is the answer to your industry when someone is searching. If you search “brand visibility designer” you should see me. That’s even more important.

Your company should also be listed on Yahoo and other review based sites, because they will also come up in a search query and display the reviews your company has as well.

Amazon.com does a great job using reviews as an important feature to help sales. I read a series of reviews on a product I was considering purchasing and after being convinced by the high ratings, I did buy it. About 2 weeks later I received an email from Amazon asking me if I would write a review about the product to help guide others and I did. Then they emailed me that someone said my review helped them buy it also.

Reviews vs Commenting on the Web

Many blogs now feature a Facebook commenting plugin (pictured below) as an additional way to gain recommendations through sharing. The question is how important is this for your business and will that sharing on Facebook lead to more clients?

Broadcast Louder Reviews and CommentsCommenting around the web is very important. Don’t just read and leave, add to the discussion. Social media has made it so easy to share articles and posts, but if you want to gain more visibility you must leave a comment that can be seen globally, not just sharing to your Facebook friends.

Your Facebook friends may not be the right audience if you care to share something, however your Twitter or LinkedIn followers may. Think Globally! The rest of the world that is following that blogger or news organization are the ones who will be interested in your comment.

LinkedIn uses the Question and Answer section as a way to showcase the members with knowledge and rewards them with greater visibility. LinkedIn groups are also a great way to be very visible to many at once because the other commenters will be following a discussion stream.

If 2013 is the year you are ready to showcase what you are about, then begin to widen your online footprint.

Knowing Your Best Client’s Demographics

Target image from Bottom Line Business InsightsAfter reading Mike Michalowicz’s insightful book, The Pumpkin Plan for the second time, he’s really got me thinking about my clients. He asks us to make certain types of lists and in doing this we discover who’s paid us the most, who we love talking to, who respect us and so much more.

It has given me a window into my ideal client and the demographics that surround him/her.

How has this changed my thinking as I begin this new year?

I know what I want to be creating and with what type of business. I’ll know which clients and/or projects that come along are not right for me and will say “no.” It’s not very often that I say no, and I believe that is a big part of how business will be different now. If I’m only working on and with clients who are my exact target market, obviously I will be happier.

How do I go about making sure that holds true?

As new people call, I will listen and truly think… will branding this or designing that, give me joy. Do I think the client is going to trust and respect me to do right by them or will they second guess me?

Recently, I took on a project and I thought it would be a good experience, not great, but good. It turned out to be pretty bad and the client and I have parted ways. This was another lesson for me in being selective. The more selective, the more nurturing I can be the clients I love working with and the projects I am enjoying.