Going Viral: How An Off Topic Led to the Greatest Reach So Far

On my other blog, the awareness organization Frogs Are Green we usually stay on topic. That means most of our posts are about, yes you guessed right, Frogs. On occasion, depending on current events we wander a bit off topic and talk about creating a wildlife friendly backyard or the Keystone XL Pipeline, among other global issues.

To get more people engaged we’re always trying new things. Every year since 2009, we have had a creative contest. It started with a frog photography contest and then in 2010 expanded to Earth Day and Kids Art Contests too. Each year they open in the late Summer, the deadline is in the Fall, and we get hundreds of entries from around the world.

Last year we started an eco-interview series and just published this wednesday the 4th interview. I am blown away by how this one post/image on Facebook is going viral and is sending hundreds to our site. In just two days, the post has been shared more than 80 times, and been seen by 10,000 and climbing. I can’t wait to see where those numbers are by tomorrow.

Our best and most read/shared posts are usually the ones that feature something or someone unique! For example our most viewed post after many years is still the 10 weirdest and most unusual frogs.

Coyote Peterson with snapping turtle

But the reason this one is taking off is because the person who is featured (Coyote Peterson), already has a large following and great visibility and it’s obvious that the people who follow him are interested in what he’s doing. It’s so exciting to gain that brand visibility from his following as well as our own and I know it will lead to more likes, blog readers and perhaps sales.

We know that content is king, but it also matters who and what that content is about, the following that person has and if they are willing to share and help build your visibility while building their own. When we have common goals and we can collaborate in a way that can bring the awareness we are reaching for, we accomplish our mission. (And with this post I’ll be helping us both along.)
 

New Networking Community Sites for Social Media and Green Interests to Increase Visibility

I have recently joined a few new social networking websites and wanted to share my impressions.

Social Media Examiner's The Networking ClubsSocial Media Examiner’s Networking Clubs

I have been a fan of Michael Stelzner’s Social Media Examiner for quite some time and love receiving the latest news and ideas each day. When I heard about the “beta” launch of “The Networking Clubs,” I wanted in!

Since I have been working very hard on my reach and online visibility, I was accepted and can now give you a preview of what it is and how it will benefit you and your business.

Like most websites, once a member, you upload your photo, secure your user name, fill out your biographical data and add your social media links. (So far I do not see a way to add more than one for each account, (Twitter, etc.) so if this could be expanded, that would be great.)

They have created 3 starter groups, Facebook, Blogger and Small Business. Very much like LinkedIn, you ask to join the group and once accepted can participate in discussions such as introducing yourself to the groups and then following or friending the other members. You can start a discussion as well.

Since I find social media fascinating and a way to expand the reach of my businesses and  missions, this is a niche and exclusive site with people who are passionate about sharing and networking. As you participate and share in the groups and connect with others, your status continues to grow, sort of like Klout. I started out as a “scout” and have now moved up to “adventurer.” I like how the names match the design and branding of the website.

Social Media Examiner itself has over 450,000 readers per month, and 120,000 email subscribers. So once this opens to the public, watch out!

Ozoshare and Frogs Are GreenOzoshare

An eco-friendly colleague told me about Ozoshare and so I joined for my frog awareness organization, Frogs Are Green. I love being able to connect and share ideas with other environmental and green organizations.

In Ozoshare, you can post more data about your company and can look for partners in these categories: green living, green business, global warming, climate change, healthy living, rainforest, environmental conservation and global climate.

You can post and scan “The Buzz” and can receive “Tree Mail.” I am still discovering the possibilities here and have just realized I have the ability to create custom pages for advertising our products or featuring our newsletter. You can create photo albums and invite other “green” like-minded people and organizations to join as well.

As we move into a new year, think about joining one new community and give it a whirl. Send along any other sites that we should know about.