The Friendships You’ve Always Wanted!

Guest post by Shasta Nelson, founder and CEO of Girfriend Circles

The Friendships You've Always Wanted!

Your soul is made for connection.

This September—International Women’s Friendship Month—let’s stop trying to talk ourselves out of why we don’t have the energy and time to connect, and instead actually just acknowledge that our souls long for more connection.

  • For some of us it’s because we’ve recently moved, changed jobs, or ended relationships—and know we need to start building the relationships that can support our lives.
  • For some of us it’s because we’re introverts or shy and while we know we need a few relationships of substance, the very idea of how to start them overwhelms us.
  • For some of us, we know everyone and have more friends than we can keep in touch with, but the truth is that we still hear that whisper because we know we still need to deepen some relationships and foster more vulnerability and intimacy.
  • And for some of us, to surround ourselves with healthy relationships, we know it’s time to let go of a few, the bring closure, to grieve, and to end what has run its course.
  • So if you hear that whisper that you’d like more local friends who can add value to your life…then I am excited to tell you about an awesome program that is scheduled this September called:

 “The Friendships You’ve Always Wanted! Learning a Better Way to Meet-Up, Build-Up, and Break-Up with Your Friends.”

This course was created by 13 of the leading experts on friendship and healthy relationship so that this September hundreds of women can all commit together to choosing friendships as their theme for the month!

The interviews include New York Times best-selling authors, psychologists, sociologists, professors, and all kinds of amazing teachers who have come together to inspire you, teach you, and challenge you to take your friendships to the next level!  The course is hosted by Shasta Nelson is the CEO of GirlFriendCircles.com (a female friendship matching website) and the author of Friendships Don’t Just Happen!  She’s been on the Today Show, Katie Couric’s show, Fox News, and most recently interviewed for an article in this summer’s Women’s Health magazine.

Join me and 100’s of women this Friendship Month as we all commit to doing what it takes to surround ourselves with the community we know we want!

“The Friendships You’ve Always Wanted”

In this powerful and inspiring program you’ll learn:

  • Why needing new friends is normal—and how to show up with less guilt, anxiety, and shame.
  • The one thing more important to friendship than chemistry
  • The best ways to make friends in a way that is congruent to your personality
  • The five science-based accelerators that deepen our friendships
  • How many people you need to meet to actually find the number of friends you want
  • The biggest obstacle to friend-making and how to best respond
  • The three most effective tips for making new friends
  • The biggest red-flags to watch out for and what to do when you see them showing up in your friendships!
  • How you can prevent friendships from being ruined by jealousy and competition
  • The boundaries that you need to set to ensure that you participate in mutually reciprocated friendships
  • The three most important practices you can add to your life to attract more love
  • Which of the five types of friends you already have and which ones you want to find
  • An exercise to help you feel less judgmental and jealous of your friends.
  • How to tell the difference between what friendships can be saved and which ones need to end
  • And so much MORE!

Our lives change so much that we are losing half our friends every 7 years.  And it’s our responsibility to be replenishing those relationships so that we have the friendships around us that make us happy.

I really believe the world will become a better place as more and more women feel connected to each other.

p.s.  This program starts on Sept. 4 with a LIVE call!  For everyone who signs up before that day you’ll be entered 5 times in a raffle for a free airline trip to visit a girlfriend somewhere in the U.S., plus you’ll get a free copy of Shasta Nelson’s book Friendships Don’t Just Happen!  Sign up today!

How Do We Achieve Brand Visibility?

Brand visibility is so important to every business. Today if you are not visible on the web, you do not exist.
what is brand visibility - 10-video series by susan newman

A brand is defined by its core beliefs, but also by what the public perceives about it. A brand along with its marketing strategy, products and services has a mission and the need to get that mission across to others. A brand is also driven by it’s own employees from the top down and they must represent those same core beliefs, while on the job or at events.

No matter which brand we talk about we would want to see if their online and offline presence is sending the same signs and if our experience is the same no matter the place or format?

So for example if we were to look at a top brand such as Apple. What do we perceive about them, their products and services, and is it consistent everywhere? Is the experience of using an apple product in line with scanning pages on their website, or when you visit a store? If you met an employee at a function would their mindset be in line with the company? Is the visual footprint the same across the web, on social media, in print advertising or marketing, and commercials past and present on TV?

When we talk about brand visibility we must realize it means all encompassing.

So as a small business owner and entrepreneur, I feel I must act, speak, dress, and fully represent my brand. Is what I blog about in line with my brand? When someone meets me in person when they previously only knew me by my avatar and online posts, am I the way they imagined?

Interaction with clients must be true to the brand as well. Customers can drive how other customers feel. Today with constant social interaction, if a customer writes about their experience on social media or in reviews and others read it, it’s immediate visibility, whether good or bad. A brand must pay attention to this and respond.

Because of the web, many small businesses get confused between being visible globally and locally. Yes having a website and social media presence helps others find you, but can the local community find you?

My new 10-video series on “Brand Visibility” covers in depth the attributes and actions that make a brand strong, and outlines strategies for you to implement across the web, on social media and in person at events.

Series topics include:

What is Brand Visibility? How to Use Email Marketing, Opt-in Offers and Social Media Correctly. The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action. Why Giving Back Looks So Good on You and Propels You Forward.  How Finding Your Exact Target Audience is the Key, even when it’s hard. Are YOU as Brand Ambassador and Your Company in Sync? And much more.
 
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Watch the entire 10-video series on Brand Visibility, more than 73 minutes of content!

How Important Are Reviews and Comments to Your Brand Visibility

Recently I heard that when someone is searching on Google or Amazon and the results pop up, the user will be drawn to the top, of course, but they will also be looking for something extra that stands out. A listing that shows multiple reviews will be what attracts a click.

So let’s talk about reviews, where they are key, and how they lead to you gaining an edge in your brand visibility.

Below you’ll see a screenshot of my company’s listing on Google which shows reviews, and that listing is coming from my Google+ company profile. When someone leaves a review it helps you and their visibility as well.

susan newman design reviews on googleBe sure that your company is the answer to your industry when someone is searching. If you search “brand visibility designer” you should see me. That’s even more important.

Your company should also be listed on Yahoo and other review based sites, because they will also come up in a search query and display the reviews your company has as well.

Amazon.com does a great job using reviews as an important feature to help sales. I read a series of reviews on a product I was considering purchasing and after being convinced by the high ratings, I did buy it. About 2 weeks later I received an email from Amazon asking me if I would write a review about the product to help guide others and I did. Then they emailed me that someone said my review helped them buy it also.

Reviews vs Commenting on the Web

Many blogs now feature a Facebook commenting plugin (pictured below) as an additional way to gain recommendations through sharing. The question is how important is this for your business and will that sharing on Facebook lead to more clients?

Broadcast Louder Reviews and CommentsCommenting around the web is very important. Don’t just read and leave, add to the discussion. Social media has made it so easy to share articles and posts, but if you want to gain more visibility you must leave a comment that can be seen globally, not just sharing to your Facebook friends.

Your Facebook friends may not be the right audience if you care to share something, however your Twitter or LinkedIn followers may. Think Globally! The rest of the world that is following that blogger or news organization are the ones who will be interested in your comment.

LinkedIn uses the Question and Answer section as a way to showcase the members with knowledge and rewards them with greater visibility. LinkedIn groups are also a great way to be very visible to many at once because the other commenters will be following a discussion stream.

If 2013 is the year you are ready to showcase what you are about, then begin to widen your online footprint.

Knowing Your Best Client’s Demographics

Target image from Bottom Line Business InsightsAfter reading Mike Michalowicz’s insightful book, The Pumpkin Plan for the second time, he’s really got me thinking about my clients. He asks us to make certain types of lists and in doing this we discover who’s paid us the most, who we love talking to, who respect us and so much more.

It has given me a window into my ideal client and the demographics that surround him/her.

How has this changed my thinking as I begin this new year?

I know what I want to be creating and with what type of business. I’ll know which clients and/or projects that come along are not right for me and will say “no.” It’s not very often that I say no, and I believe that is a big part of how business will be different now. If I’m only working on and with clients who are my exact target market, obviously I will be happier.

How do I go about making sure that holds true?

As new people call, I will listen and truly think… will branding this or designing that, give me joy. Do I think the client is going to trust and respect me to do right by them or will they second guess me?

Recently, I took on a project and I thought it would be a good experience, not great, but good. It turned out to be pretty bad and the client and I have parted ways. This was another lesson for me in being selective. The more selective, the more nurturing I can be the clients I love working with and the projects I am enjoying.