Brand Visibility Domination On Google in Six Weeks and How I Did It

Posted on May 16, 2013 by Broadcast Louder

It was just six weeks ago that I decided to start an internet radio show (finally) on Talkshoe. I decided I wanted this new venture to be really fun, so I named the show, Suzy Brandtastic. It’s a 30 minute internet radio interview of creatives and entrepreneurs, branding, and marketing colleagues

Tomorrow I will broadcast just the 10th episode but as you can see from the screenshots below, the name is spreading fast! For each show I prepare by reviewing the guest’s web presence, and getting to know them and develop what I want to feature about them. Then connecting on social media and community sites and creating Tweets and Facebook posts, and Facebook event posts. I also post about it elsewhere, such as on Stage32.org, SavortheSuccess.com, SocialBuzzClub.com, Newsle.com, LinkedIn.com, GooglePlus.com, and more… It doesn’t take that long to post slightly different content in all those places. Now, I don’t even have to post everywhere as it’s getting picked up anyway.

The reason I’m showing you this if because if you want to Broadcast Louder, and get your brand noticed, this is how you do it. Do the search yourself (suzy brandtastic) and look at how many posts and how other sites are picking the information up.

Think Creatively: Your Unique and Fun Definition or Name + Consistency = Global Brand Visibility

Onward…

What creative ways have you found to Broadcast Louder?
Click to learn more about Brand Visibility and Building Your Galactic Brand

How Do We Achieve Brand Visibility?

Posted on February 23, 2013 by Broadcast Louder

Brand visibility is so important to every business. Today if you are not visible on the web, you do not exist.

A brand is defined by its core beliefs, but also by what the public perceives about it. A brand along with its marketing strategy, products and services has a mission and the need to get that mission across to others. A brand is also driven by it’s own employees from the top down and they must represent those same core beliefs, while on the job or at events.

No matter which brand we talk about we would want to see if their online and offline presence is sending the same signs and if our experience is the same no matter the place or format?

So for example if we were to look at a top brand such as Apple. What do we perceive about them, their products and services, and is it consistent everywhere? Is the experience of using an apple product in line with scanning pages on their website, or when you visit a store? If you met an employee at a function would their mindset be in line with the company? Is the visual footprint the same across the web, on social media, in print advertising or marketing, and commercials past and present on TV?

When we talk about brand visibility we must realize it means all encompassing.

So as a small business owner and entrepreneur, I feel I must act, speak, dress, and fully represent my brand. Is what I blog about in line with my brand? When someone meets me in person when they previously only knew me by my avatar and online posts, am I the way they imagined?

Interaction with clients must be true to the brand as well. Customers can drive how other customers feel. Today with constant social interaction, if a customer writes about their experience on social media or in reviews and others read it, it’s immediate visibility, whether good or bad. A brand must pay attention to this and respond.

Because of the web, many small businesses get confused between being visible globally and locally. Yes having a website and social media presence helps others find you, but can the local community find you?

My new 10-video series on “Brand Visibility” covers in depth the attributes and actions that make a brand strong, and outlines strategies for you to implement across the web, on social media and in person at events.

Series topics include:

What is Brand Visibility? How to Use Email Marketing, Opt-in Offers and Social Media Correctly. The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action. Why Giving Back Looks So Good on You and Propels You Forward. How Finding Your Exact Target Audience is the Key, even when it’s hard. Are YOU as Brand Ambassador and Your Company in Sync? And much more.

Video #1

Watch the entire 10-video series on Brand Visibility, more than 73 minutes of content!

How to Build Magnetizing Web Visibility

Posted on July 10, 2012 by Broadcast Louder

The past few months I have participated in a few online ventures and it has opened my eyes wider to the incredible power of the public. The power of sharing.

Each of these examples are a bit different, so I’m going to explain how they worked and the results.

In the first example, Jalanda James rallied a bunch of bloggers to participate in reading and commenting on each others posts. When you have a group of 25-30 bloggers, that turns into a nice and steady stream each week for 5 weeks of comments. You’re gaining traffic, visibility and the visitors have the opportunity to share the posts on social media as well. In the first round I used one blog and in the second this blog. This way I brought more visitors to two of my blogs. As I left comments at all of their sites, my signature had my blog address and in some cases my latest post, driving even more people. What I gained from this experience was learning more about 25 other bloggers and the topics they write about as I read each of there posts and hopefully, visa versa. The more comments and shares, the more others may read as well and perhaps comment and share. A truly great idea and I will continue this with each new round.

In the next example, Mike Michalowicz rallies some of his email list followers to help promote the launch on his new book, The Pumpkin Plan. He writes to us and tells he’s going to create a private Facebook group for us and provides us with all sorts of usable content so we can Tweet, Post and Blog. After we read an advanced copy of the book, we were able to interact, ask questions, point out important passages and even write our own personal review. The “Buzz Warriors” took on a life of it’s own! Group people posting photos, videos and we all got to know each other and now will keep the group going and continue to help and support our fellow entrepreneurs. How this helped me? It drew more people to my pages and blog, made me laugh as some of the awesome and hilarious photos were posted, and united a group of entrepreneurs. It also gave a good guy like Mike, an amazing book launch!

The third example which I wrote about previously, was Chase: Mission Small Business. By following a Twitter hashtag stream, hundreds of small business owners all started helping each other get to the needed 250 votes to qualify to win $250K. I gained many new followers and met so many awesome small business owners as I looked at their profiles and websites.

So what is the conclusion: Instead of us all yelling to get noticed, how might we unite people to talk about us instead? How might we get our followers tweeting or posting without asking them to do so? What would get someone talking about you?

Can Social Media Help? Only When You Connect With Like-Minded People

Posted on June 27, 2012 by Broadcast Louder

A few weeks ago I entered the “Chase Mission Small Business” 250K Grant Giveaway. Chase, collaborating with Facebook has a website which gives you the ability to search and vote for your favorite small businesses locally or across the USA.

I thought… I have over 1000 friends on Facebook and over 5500 followers on Twitter, so to get 250 votes in a few weeks should be a snap, Right? Wrong!

Only a few people saw my posts on Facebook and voted. A few on Twitter and even on Savor the Success, a network of women entrepreneurs, a few of us voted for each other.

After considering this, I thought, what am I missing and why do others have over 250 already and I only have 90? Then I saw a Tweet with the hashtag “#missionsmallbusiness” and realized I hadn’t tapped into the right sweet spot, the right network. The people who had entered! I spent two days voting for other small businesses and they all voted back! Small businesses helping other small businesses, of course!

Marketing, social media and brand strategists always talk about knowing how to reach the target market and I just realized that not only did I tap into a large circle that would help me as I help them, but we were also introducing ourselves and learning about wide variety of great small businesses all over the country! I have a lot of new people to follow!

Good luck to all that entered and I’m so glad I relearned this important lesson, it will really help me when I need to target other specific groups!