Facebook and Social Media, SEO/Sharing Tips

I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots.

The most important tip is to remember that each time you publish a new page or post, it is adding fresh content to your website. It has its own relevant keywords, url address, and should have the SEO area filled in. (With WordPress websites, install the All in One SEO Pack, or another plugin. Once installed and enabled each page and post will now have a space under your content window to be filled in.) When you write a short summary in that section and you or someone else shares your latest blog post, it’s that description that will load. If you don’t fill this in and someone shares, it will load the first sentence of your post, which may not entice someone to read it. This plugin also gives you the ability to expand the title of your page or post. For example: Maybe the actual page is called “About.” You definitely don’t want this to be the SEO full title “tag” of that page! How will anyone find your profile or company team without adding the proper information. So, add a more descriptive title in the space provided.

SEO and wordpress tipsSEO titles, description and keywords in wordpress

Remember to share and point people to that individual url address, so you are able to track the traffic to that post through Google Analytics.

When you start to share your post on Facebook, if you just load the link after you write the copy, Facebook will automatically draw a few images from that link that it can find, none of which may be right for your post. I suggest posting in Facebook in this order: Write the copy, upload the image you want to accompany it, and then lastly, add the link. The link will not try to draw images because you have already uploaded one. Another advantage to uploading a specific image, is you can then (once posted) click on the image and tag someone. Posting with a link, will not give this advantage, but you can tag them by name in the post itself.

When you want to include a video in your post, you should add the link address so the video does load, and can easily be played.

sharing a post with image on facebook

For more about Facebook and SEO, I recommend these posts and video.

WordPress Easy Step-by-Step – Free Course on Udemy

Facebook as a Marketing Tool – additional blog post

Video: How to set up Facebook Notes

How Do We Achieve Brand Visibility?

Brand visibility is so important to every business. Today if you are not visible on the web, you do not exist.
what is brand visibility - 10-video series by susan newman

A brand is defined by its core beliefs, but also by what the public perceives about it. A brand along with its marketing strategy, products and services has a mission and the need to get that mission across to others. A brand is also driven by it’s own employees from the top down and they must represent those same core beliefs, while on the job or at events.

No matter which brand we talk about we would want to see if their online and offline presence is sending the same signs and if our experience is the same no matter the place or format?

So for example if we were to look at a top brand such as Apple. What do we perceive about them, their products and services, and is it consistent everywhere? Is the experience of using an apple product in line with scanning pages on their website, or when you visit a store? If you met an employee at a function would their mindset be in line with the company? Is the visual footprint the same across the web, on social media, in print advertising or marketing, and commercials past and present on TV?

When we talk about brand visibility we must realize it means all encompassing.

So as a small business owner and entrepreneur, I feel I must act, speak, dress, and fully represent my brand. Is what I blog about in line with my brand? When someone meets me in person when they previously only knew me by my avatar and online posts, am I the way they imagined?

Interaction with clients must be true to the brand as well. Customers can drive how other customers feel. Today with constant social interaction, if a customer writes about their experience on social media or in reviews and others read it, it’s immediate visibility, whether good or bad. A brand must pay attention to this and respond.

Because of the web, many small businesses get confused between being visible globally and locally. Yes having a website and social media presence helps others find you, but can the local community find you?

My new 10-video series on “Brand Visibility” covers in depth the attributes and actions that make a brand strong, and outlines strategies for you to implement across the web, on social media and in person at events.

Series topics include:

What is Brand Visibility? How to Use Email Marketing, Opt-in Offers and Social Media Correctly. The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action. Why Giving Back Looks So Good on You and Propels You Forward.  How Finding Your Exact Target Audience is the Key, even when it’s hard. Are YOU as Brand Ambassador and Your Company in Sync? And much more.
 
Video #1

Watch the entire 10-video series on Brand Visibility, more than 73 minutes of content!