The Friendships You’ve Always Wanted!

Guest post by Shasta Nelson, founder and CEO of Girfriend Circles

The Friendships You've Always Wanted!

Your soul is made for connection.

This September—International Women’s Friendship Month—let’s stop trying to talk ourselves out of why we don’t have the energy and time to connect, and instead actually just acknowledge that our souls long for more connection.

  • For some of us it’s because we’ve recently moved, changed jobs, or ended relationships—and know we need to start building the relationships that can support our lives.
  • For some of us it’s because we’re introverts or shy and while we know we need a few relationships of substance, the very idea of how to start them overwhelms us.
  • For some of us, we know everyone and have more friends than we can keep in touch with, but the truth is that we still hear that whisper because we know we still need to deepen some relationships and foster more vulnerability and intimacy.
  • And for some of us, to surround ourselves with healthy relationships, we know it’s time to let go of a few, the bring closure, to grieve, and to end what has run its course.
  • So if you hear that whisper that you’d like more local friends who can add value to your life…then I am excited to tell you about an awesome program that is scheduled this September called:

 “The Friendships You’ve Always Wanted! Learning a Better Way to Meet-Up, Build-Up, and Break-Up with Your Friends.”

This course was created by 13 of the leading experts on friendship and healthy relationship so that this September hundreds of women can all commit together to choosing friendships as their theme for the month!

The interviews include New York Times best-selling authors, psychologists, sociologists, professors, and all kinds of amazing teachers who have come together to inspire you, teach you, and challenge you to take your friendships to the next level!  The course is hosted by Shasta Nelson is the CEO of (a female friendship matching website) and the author of Friendships Don’t Just Happen!  She’s been on the Today Show, Katie Couric’s show, Fox News, and most recently interviewed for an article in this summer’s Women’s Health magazine.

Join me and 100’s of women this Friendship Month as we all commit to doing what it takes to surround ourselves with the community we know we want!

“The Friendships You’ve Always Wanted”

In this powerful and inspiring program you’ll learn:

  • Why needing new friends is normal—and how to show up with less guilt, anxiety, and shame.
  • The one thing more important to friendship than chemistry
  • The best ways to make friends in a way that is congruent to your personality
  • The five science-based accelerators that deepen our friendships
  • How many people you need to meet to actually find the number of friends you want
  • The biggest obstacle to friend-making and how to best respond
  • The three most effective tips for making new friends
  • The biggest red-flags to watch out for and what to do when you see them showing up in your friendships!
  • How you can prevent friendships from being ruined by jealousy and competition
  • The boundaries that you need to set to ensure that you participate in mutually reciprocated friendships
  • The three most important practices you can add to your life to attract more love
  • Which of the five types of friends you already have and which ones you want to find
  • An exercise to help you feel less judgmental and jealous of your friends.
  • How to tell the difference between what friendships can be saved and which ones need to end
  • And so much MORE!

Our lives change so much that we are losing half our friends every 7 years.  And it’s our responsibility to be replenishing those relationships so that we have the friendships around us that make us happy.

I really believe the world will become a better place as more and more women feel connected to each other.

p.s.  This program starts on Sept. 4 with a LIVE call!  For everyone who signs up before that day you’ll be entered 5 times in a raffle for a free airline trip to visit a girlfriend somewhere in the U.S., plus you’ll get a free copy of Shasta Nelson’s book Friendships Don’t Just Happen!  Sign up today!

Studying Celebrity Brand Ambassadors – First Impressions Matter in Business

Whether you are a solopreneur or the head of a corporation you must be completely in sync as the company’s Brand Ambassador.

Why is this so important?

Think of your potential clients and customers and their first impression of you. For that matter, think of the public’s impression of you over time.

If you were to list the qualities and characteristics that make your company great, would that match up with how you present yourself?


Let me share a few people who I think are in total sync with their brands and why.

Lena Dunham – writer, actress, and producer of the award-winning TV series “Girls.”

Lena Dunham on HBO's GirlsWhen this first appeared on HBO I thought the show was brilliant. Over many episodes I have listened and watched and really thought this woman really knows who she is and is so comfortable in her own skin. I know her character doesn’t always act that way.

I just read an interview with her in Entertainment Weekly where they asked if she was the voice of her generation? Maybe so.

She said when the public watched Sex in the City they wanted to be those women, but when we watch her and her girlfriends (on Girls) it’s more like learning what not to do, or for those watching, maybe they’re thinking they really get it because they are like her.

To quote Michael Lombardo (from the article), who’s the network’s president of programming…

“The thing that’s so powerful about Lena is she’s enormously relatable… she’s not a size 0. She not the person who you know is going to find love because they’re “just so beautiful.” Lena’s just there, with all her wonderful imperfections.”


Bill Maher – stand-up comedian, television host, political commentator, author and actor.

Bill Maher, Comedian - Real Time with Bill MaherI have been watching Real Time with Bill Maher for just about as long as it’s been on. I don’t always agree with him, but he does lay it out there like no one else I’ve seen. Saying exactly what he’s thinking whether offensive or not.

I know from reading about comedians that they have said they are laughing on the outside but crying on the inside. This cannot be the case with Bill Maher.

In 2005, Maher ranked No. 38 on Comedy Central’s 100 greatest stand-up comedians of all time. You cannot achieve this type of fame if the public doesn’t “get you.”


Richard Branson – business magnate, founder and chairman of Virgin Group, a group that has over 400 companies.

Richard BransonWhen I think of Richard Branson, I think of a go-getter, someone who’s almost larger than life itself. Who dreams really big and makes those dreams a reality.

He wrote in his autobiography of the decision to start an airline and I think this is exactly what we’re discussing here. He said:

“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them… from the perspective of wanting to live life to the full, I felt that I had to attempt it.”

Someone who’s worth billions can choose any lifestyle and doesn’t have to help humanity, but he does.

According to Wikipedia, his next venture with the Virgin Group is Virgin Fuels, which is set to respond to global warming and exploit the recent spike in fuel costs by offering a cheaper fuel for automobiles and in the near future aircraft. It seems he was a skeptic, but was influenced in a recent meeting with Al Gore.


Beyoncé Knowles – singer, songwriter, dancer and actress.

Beyonce KnowlesThe reason I want to talk about Beyoncé is because of “Sasha Fierce,” the alter ego who was born during the making of her 2003 single “Crazy in Love.”

Do some people need to create an alter ego that help them over their fears and at a certain point when they have become more comfortable, do they finally let go and just be who they are? Or perhaps when it comes to celebrities who are followed and watched ever so closely, do they need that separated persona to help keep a bit of privacy in their lives?

Recently there was a blip in the radar with Beyoncé. At the president’s inauguration, she sang or so we thought… It seems she lip-synced because she hadn’t practiced with that orchestra, and it was such an important event she didn’t want anything to go wrong. Well, to me it was fine. I don’t know why there was such a big fuss. It’s not like it wasn’t her voice. But the fans and the media went cuckoo. To make matters worse, she overcompensated by singing live at a press conference for her halftime super bowl performance. Like she needed to prove something. Maybe Beyoncé is still not 100% in sync with her brand?

She doesn’t need to prove anything. Her Super Bowl performance was great.

So, being real is being true to yourself, as well as to others.

So how does studying celebrities help business owners?

As business owners we must be the true face of our company, whether offline at conferences and events, or online through our website, social media and community sites.

The fact that video is surpassing other mediums means we must embrace it and show others who we are. When you shine through and others feel they get you, you will gain so many more followers. And that will lead to more business and unlimited success.

Who else do you think is totally in sync?


To learn more about building your brand and online presence like a Superhero, visit Udemy where I have a 10-class series on “Brand Visibility.”

Broadcast Louder LIVE at NAWBO Pittsburgh – Think Ginormous!

Susan Newman, host of Broadcast Louder will be teaching a workshop, Brand Visibility and Consistency” on NAWBO Day, March 22, in Pittsburgh. The speakers and attendees are coming in from around the globe for this full day focused on Branding.

6th Annual NAWBO Day
“Think GINORMOUS – Let's Get it Started”
Featuring Topics on Big Business Branding
For Small Business

Friday, March 22, 2013 | 8 AM to 3:30 PM
@ DoubleTree by Hilton Hotel
500 Mansfield Ave  Pittsburgh, PA 15205


"Let's Get it Started"

The goal of NAWBO Day is to help all business owners advocate for their business by demonstrating how to market it for little or no cost.

Rúna Magnúsdóttir
(Keynote scheduled for 12 Noon)

International Leader and Publisher of BRANDit Online Magazine
and Founder International Networking Site:

  • Winner of 2013 – Discover Your X-Factor Transformational Leadership Training Program for Women Nominated into the European Association of Soroptimist as the Leadership Program
  • 2013- 2011 – EUWIIN Award (The European Union Women Innovators & Inventors Network) for BRANDit, the Personal Branding Program for the established business owner.
  • 2010 TOP 20 business women to follow on Twitter
  • Meet Runa Here


TV & Radio Branding Panel Guests
Learn How Radio and TV,
Both Traditional and Internet
Will Grow Your Brand!
(Panel scheduled for 1:45 PM)

Donna M. Baxter, Soul Pitt Media, Web/Mag/TV/Radio
Ruth Byrd Smith, "Taking Care of Business Radio"
Joanne Quinn-Smith, PositivelyPittsburghLive Radio TV & Mag

Ola Jackson, Onyx Woman Magazine and TV


8:00 A.M. — 9:00 A.M. Power Networking Registration and Trade show–Find out how to set "On the spot" appointments right from NAWBO Day using our Think Ginormous Networking Game.  Make your business cards work for you.

9:00 A.M. Morning Keynote Speaker Power of Linking Your Business to a Big Brand –Debbie Hickman, Independent Giant Eagle Owner

9:45 A.M.  Drawing to be one of Five PositivelyPittsburghLive™ TV interviews, must be present.  Interviews scheduled throughout the day.

10:00 A.M. Workshop:  Keeping Your Brand Consistent From Business Cards to Website, Susan Newman, Founder Broadcast Louder Webinars

11:30 A.M. Think Ginormous Trade Show (over 30 vendors of organizations that can help you brand yourself!)

12:00 P.M. Luncheon Keynote Speaker–Branding Yourself Internationally.  Founder, Rúna Magnúsdóttir, founder Brand-It™

1:00 P.M. Using Awards to Brand Yourself, Owner Blue Ribbon Profiles with over 200 winning profiles to her credit, JoAnn R Forrester

1:45 P.M. Panel, Using Internet and Traditional Radio and TV to Increase Your Brand Presence

2:30 P.M. Think Ginormous Trade Show & Door Prize Give Away, Final Networking and Appointment Setting for Think Ginormous Networking Game

2:45 P.M. List of Great Giveaways to Be Announced


Featured Workshop
"Keeping Your Brand Consistent
From Business Cards to Website"

(Workshop scheduled for 10 AM)

Presented by:  Susan Newman

Founder of Broadcast Louder™ Workshops
How To Turn Up the Volume on Your Brand

Since 1994, Susan Newman Design, Inc. has built a reputation for developing creative, quality, successful brand identity design and web solutions throughout the United States and abroad. She designs for individuals, large corporations and business start-ups. Launched in October 2011, Broadcast Louder. Online teleclasses to learn what you need… to build your brand and business in the right direction. Learn to find your targeted ideal clients, create more visibility and sales opportunities.

Friday, March 22, 2013 | 8 AM to 3:30 PM
@ DoubleTree by Hilton Hotel
500 Mansfield Ave  Pittsburgh, PA 15205

Join us March 22nd!

Branding is the relationship you build with your customers.
You are the Brand and in Your Business It's All About Branding!

As we move into a new era of Bolder, More Prosperous Businesses, "Thinking Ginormous" Means Your Brand Has Got to Be
We have engaged both local and national speakers to inspire you
and show you the best branding ideas.

Individual Tickets are $65
You + Bring a Friend Rate Discount  $110

Continental Breakfast and Buffet Lunch Included!


To Purchase Trade Tables
Contact Mary Pam Kilgore at

or click here

Sponsorships are also Available!
Please call Mary Pam Kilgore 412.854.4827 for details



  The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide by: Strengthening the wealth creating capacity of our members and promoting economic development within the entrepreneurial community. Creating innovative and effective change in the business culture. Building strategic alliances, coalitions and affiliations. Transforming public policy and influencing opinion makers.