Facebook and Social Media, SEO/Sharing Tips

I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots.

The most important tip is to remember that each time you publish a new page or post, it is adding fresh content to your website. It has its own relevant keywords, url address, and should have the SEO area filled in. (With WordPress websites, install the All in One SEO Pack, or another plugin. Once installed and enabled each page and post will now have a space under your content window to be filled in.) When you write a short summary in that section and you or someone else shares your latest blog post, it’s that description that will load. If you don’t fill this in and someone shares, it will load the first sentence of your post, which may not entice someone to read it. This plugin also gives you the ability to expand the title of your page or post. For example: Maybe the actual page is called “About.” You definitely don’t want this to be the SEO full title “tag” of that page! How will anyone find your profile or company team without adding the proper information. So, add a more descriptive title in the space provided.

SEO and wordpress tipsSEO titles, description and keywords in wordpress

Remember to share and point people to that individual url address, so you are able to track the traffic to that post through Google Analytics.

When you start to share your post on Facebook, if you just load the link after you write the copy, Facebook will automatically draw a few images from that link that it can find, none of which may be right for your post. I suggest posting in Facebook in this order: Write the copy, upload the image you want to accompany it, and then lastly, add the link. The link will not try to draw images because you have already uploaded one. Another advantage to uploading a specific image, is you can then (once posted) click on the image and tag someone. Posting with a link, will not give this advantage, but you can tag them by name in the post itself.

When you want to include a video in your post, you should add the link address so the video does load, and can easily be played.

sharing a post with image on facebook

For more about Facebook and SEO, I recommend these posts and video.

WordPress Easy Step-by-Step – Free Course on Udemy

Facebook as a Marketing Tool – additional blog post

Video: How to set up Facebook Notes

The Friendships You’ve Always Wanted!

Guest post by Shasta Nelson, founder and CEO of Girfriend Circles

The Friendships You've Always Wanted!

Your soul is made for connection.

This September—International Women’s Friendship Month—let’s stop trying to talk ourselves out of why we don’t have the energy and time to connect, and instead actually just acknowledge that our souls long for more connection.

  • For some of us it’s because we’ve recently moved, changed jobs, or ended relationships—and know we need to start building the relationships that can support our lives.
  • For some of us it’s because we’re introverts or shy and while we know we need a few relationships of substance, the very idea of how to start them overwhelms us.
  • For some of us, we know everyone and have more friends than we can keep in touch with, but the truth is that we still hear that whisper because we know we still need to deepen some relationships and foster more vulnerability and intimacy.
  • And for some of us, to surround ourselves with healthy relationships, we know it’s time to let go of a few, the bring closure, to grieve, and to end what has run its course.
  • So if you hear that whisper that you’d like more local friends who can add value to your life…then I am excited to tell you about an awesome program that is scheduled this September called:

 “The Friendships You’ve Always Wanted! Learning a Better Way to Meet-Up, Build-Up, and Break-Up with Your Friends.”

This course was created by 13 of the leading experts on friendship and healthy relationship so that this September hundreds of women can all commit together to choosing friendships as their theme for the month!

The interviews include New York Times best-selling authors, psychologists, sociologists, professors, and all kinds of amazing teachers who have come together to inspire you, teach you, and challenge you to take your friendships to the next level!  The course is hosted by Shasta Nelson is the CEO of GirlFriendCircles.com (a female friendship matching website) and the author of Friendships Don’t Just Happen!  She’s been on the Today Show, Katie Couric’s show, Fox News, and most recently interviewed for an article in this summer’s Women’s Health magazine.

Join me and 100’s of women this Friendship Month as we all commit to doing what it takes to surround ourselves with the community we know we want!

“The Friendships You’ve Always Wanted”

In this powerful and inspiring program you’ll learn:

  • Why needing new friends is normal—and how to show up with less guilt, anxiety, and shame.
  • The one thing more important to friendship than chemistry
  • The best ways to make friends in a way that is congruent to your personality
  • The five science-based accelerators that deepen our friendships
  • How many people you need to meet to actually find the number of friends you want
  • The biggest obstacle to friend-making and how to best respond
  • The three most effective tips for making new friends
  • The biggest red-flags to watch out for and what to do when you see them showing up in your friendships!
  • How you can prevent friendships from being ruined by jealousy and competition
  • The boundaries that you need to set to ensure that you participate in mutually reciprocated friendships
  • The three most important practices you can add to your life to attract more love
  • Which of the five types of friends you already have and which ones you want to find
  • An exercise to help you feel less judgmental and jealous of your friends.
  • How to tell the difference between what friendships can be saved and which ones need to end
  • And so much MORE!

Our lives change so much that we are losing half our friends every 7 years.  And it’s our responsibility to be replenishing those relationships so that we have the friendships around us that make us happy.

I really believe the world will become a better place as more and more women feel connected to each other.

p.s.  This program starts on Sept. 4 with a LIVE call!  For everyone who signs up before that day you’ll be entered 5 times in a raffle for a free airline trip to visit a girlfriend somewhere in the U.S., plus you’ll get a free copy of Shasta Nelson’s book Friendships Don’t Just Happen!  Sign up today!

Studying Celebrity Brand Ambassadors – First Impressions Matter in Business

Whether you are a solopreneur or the head of a corporation you must be completely in sync as the company’s Brand Ambassador.

Why is this so important?

Think of your potential clients and customers and their first impression of you. For that matter, think of the public’s impression of you over time.

If you were to list the qualities and characteristics that make your company great, would that match up with how you present yourself?

____________________________________________________________

Let me share a few people who I think are in total sync with their brands and why.

Lena Dunham – writer, actress, and producer of the award-winning TV series “Girls.”

Lena Dunham on HBO's GirlsWhen this first appeared on HBO I thought the show was brilliant. Over many episodes I have listened and watched and really thought this woman really knows who she is and is so comfortable in her own skin. I know her character doesn’t always act that way.

I just read an interview with her in Entertainment Weekly where they asked if she was the voice of her generation? Maybe so.

She said when the public watched Sex in the City they wanted to be those women, but when we watch her and her girlfriends (on Girls) it’s more like learning what not to do, or for those watching, maybe they’re thinking they really get it because they are like her.

To quote Michael Lombardo (from the article), who’s the network’s president of programming…

“The thing that’s so powerful about Lena is she’s enormously relatable… she’s not a size 0. She not the person who you know is going to find love because they’re “just so beautiful.” Lena’s just there, with all her wonderful imperfections.”

____________________________________________________________

Bill Maher – stand-up comedian, television host, political commentator, author and actor.

Bill Maher, Comedian - Real Time with Bill MaherI have been watching Real Time with Bill Maher for just about as long as it’s been on. I don’t always agree with him, but he does lay it out there like no one else I’ve seen. Saying exactly what he’s thinking whether offensive or not.

I know from reading about comedians that they have said they are laughing on the outside but crying on the inside. This cannot be the case with Bill Maher.

In 2005, Maher ranked No. 38 on Comedy Central’s 100 greatest stand-up comedians of all time. You cannot achieve this type of fame if the public doesn’t “get you.”

____________________________________________________________

Richard Branson – business magnate, founder and chairman of Virgin Group, a group that has over 400 companies.

Richard BransonWhen I think of Richard Branson, I think of a go-getter, someone who’s almost larger than life itself. Who dreams really big and makes those dreams a reality.

He wrote in his autobiography of the decision to start an airline and I think this is exactly what we’re discussing here. He said:

“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them… from the perspective of wanting to live life to the full, I felt that I had to attempt it.”

Someone who’s worth billions can choose any lifestyle and doesn’t have to help humanity, but he does.

According to Wikipedia, his next venture with the Virgin Group is Virgin Fuels, which is set to respond to global warming and exploit the recent spike in fuel costs by offering a cheaper fuel for automobiles and in the near future aircraft. It seems he was a skeptic, but was influenced in a recent meeting with Al Gore.

____________________________________________________________

Beyoncé Knowles – singer, songwriter, dancer and actress.

Beyonce KnowlesThe reason I want to talk about Beyoncé is because of “Sasha Fierce,” the alter ego who was born during the making of her 2003 single “Crazy in Love.”

Do some people need to create an alter ego that help them over their fears and at a certain point when they have become more comfortable, do they finally let go and just be who they are? Or perhaps when it comes to celebrities who are followed and watched ever so closely, do they need that separated persona to help keep a bit of privacy in their lives?

Recently there was a blip in the radar with Beyoncé. At the president’s inauguration, she sang or so we thought… It seems she lip-synced because she hadn’t practiced with that orchestra, and it was such an important event she didn’t want anything to go wrong. Well, to me it was fine. I don’t know why there was such a big fuss. It’s not like it wasn’t her voice. But the fans and the media went cuckoo. To make matters worse, she overcompensated by singing live at a press conference for her halftime super bowl performance. Like she needed to prove something. Maybe Beyoncé is still not 100% in sync with her brand?

She doesn’t need to prove anything. Her Super Bowl performance was great.

So, being real is being true to yourself, as well as to others.

So how does studying celebrities help business owners?

As business owners we must be the true face of our company, whether offline at conferences and events, or online through our website, social media and community sites.

The fact that video is surpassing other mediums means we must embrace it and show others who we are. When you shine through and others feel they get you, you will gain so many more followers. And that will lead to more business and unlimited success.

Who else do you think is totally in sync?

____________________________________________________________

To learn more about building your brand and online presence like a Superhero, visit Udemy where I have a 10-class series on “Brand Visibility.”