How Important Are Reviews and Comments to Your Brand Visibility

Recently I heard that when someone is searching on Google or Amazon and the results pop up, the user will be drawn to the top, of course, but they will also be looking for something extra that stands out. A listing that shows multiple reviews will be what attracts a click.

So let’s talk about reviews, where they are key, and how they lead to you gaining an edge in your brand visibility.

Below you’ll see a screenshot of my company’s listing on Google which shows reviews, and that listing is coming from my Google+ company profile. When someone leaves a review it helps you and their visibility as well.

susan newman design reviews on googleBe sure that your company is the answer to your industry when someone is searching. If you search “brand visibility designer” you should see me. That’s even more important.

Your company should also be listed on Yahoo and other review based sites, because they will also come up in a search query and display the reviews your company has as well.

Amazon.com does a great job using reviews as an important feature to help sales. I read a series of reviews on a product I was considering purchasing and after being convinced by the high ratings, I did buy it. About 2 weeks later I received an email from Amazon asking me if I would write a review about the product to help guide others and I did. Then they emailed me that someone said my review helped them buy it also.

Reviews vs Commenting on the Web

Many blogs now feature a Facebook commenting plugin (pictured below) as an additional way to gain recommendations through sharing. The question is how important is this for your business and will that sharing on Facebook lead to more clients?

Broadcast Louder Reviews and CommentsCommenting around the web is very important. Don’t just read and leave, add to the discussion. Social media has made it so easy to share articles and posts, but if you want to gain more visibility you must leave a comment that can be seen globally, not just sharing to your Facebook friends.

Your Facebook friends may not be the right audience if you care to share something, however your Twitter or LinkedIn followers may. Think Globally! The rest of the world that is following that blogger or news organization are the ones who will be interested in your comment.

LinkedIn uses the Question and Answer section as a way to showcase the members with knowledge and rewards them with greater visibility. LinkedIn groups are also a great way to be very visible to many at once because the other commenters will be following a discussion stream.

If 2013 is the year you are ready to showcase what you are about, then begin to widen your online footprint.

Knowing Your Best Client’s Demographics

Target image from Bottom Line Business InsightsAfter reading Mike Michalowicz’s insightful book, The Pumpkin Plan for the second time, he’s really got me thinking about my clients. He asks us to make certain types of lists and in doing this we discover who’s paid us the most, who we love talking to, who respect us and so much more.

It has given me a window into my ideal client and the demographics that surround him/her.

How has this changed my thinking as I begin this new year?

I know what I want to be creating and with what type of business. I’ll know which clients and/or projects that come along are not right for me and will say “no.” It’s not very often that I say no, and I believe that is a big part of how business will be different now. If I’m only working on and with clients who are my exact target market, obviously I will be happier.

How do I go about making sure that holds true?

As new people call, I will listen and truly think… will branding this or designing that, give me joy. Do I think the client is going to trust and respect me to do right by them or will they second guess me?

Recently, I took on a project and I thought it would be a good experience, not great, but good. It turned out to be pretty bad and the client and I have parted ways. This was another lesson for me in being selective. The more selective, the more nurturing I can be the clients I love working with and the projects I am enjoying.