Why Having A Book Will Be the Business Card of the Future

Diane O'Connell Guest post by Diane O’Connell, CEO and Editorial Director of Write to Sell Your Book.

Who would you be more excited to work with: someone who hands you a standard business card, or someone who presents you with a book that explains exactly how they’ll help you?

Soon, publishing a book about your business will be expected, if not a standard that clients will see as the mark of a true professional. Especially as self-publishing is easier than ever, we’re approaching a time where not having a book about your business, your methods and your passion may actually turn away clients.

It’s simple: Entrepreneurs-turned-authors will have an upper hand.

Power In Publishing

We’ve all seen the powerful influence a book can create for an entrepreneur trying to boost their business. Take Robert Kiyosaki’s bestseller, Rich Dad Poor Dad, which is perhaps the ultimate book on financial independence. Believe it or not, Kiyosaki originally wrote it to promote his board game, Cashflow 101. But today, I’d expect that Kiyosaki hardly needs a business card, or labors over attracting new clients — his reputable book already did all the work for him.

I know what you’re thinking: Rich Dad Poor Dad is huge. What can a book do for me?

Bottom line is that a professionally crafted, edited, designed and published book can establish you as an authority figure in your field. It’s far easier to have value-based fees as a published expert than to present yourself as a service commodity.

The Art of the Visit by Kathy Bertone

Write Now, Earn Later

Let’s talk logistics: A book showcases your philosophy, your passion, and your specific approach —in other words, your BRAND — in one impressive package.

And if you choose to self-publish, you completely control the book’s content and more importantly, your voice. You can talk to the client, address his needs and introduce him to your personality and vision before you even get him on the phone.

Done right, a book can sell you easier than you can sell yourself. Also, a book is less likely to get lost among a pile of papers, unlike a business card or brochure. A book is VISIBILITY you can count on!

Moving Past Money Pain by Jane Geiger

“So How Do I Fit Writing a Book Into My Schedule?”

No need to panic. You don’t have to churn out a 400-page textbook. Truly, your book can be as simple as a 50-page highly targeted eBook.

The first step is finding your hook. Pore over your sales material, emails, or blog posts. Ask yourself what you’re repeatedly saying to clients. Is that the crux of your brand? And, how is your message different from your competitors’ messages? You’ll unearth the unique hook of your business—your thesis.

Once you’ve fine-tuned your book’s core message, you can beef it up, using those same blog posts, sales material, and more. You can even look at your Twitter and Facebook feeds, or look back on how you worked with your favorite clients. How do you solve problems? You’ll find that the answers to these questions will branch out into paragraphs or even chapters.

Another content-generating exercise is to create a seminar or workshop based on the concept of your book. Record the presentation.

A way to structure it all is to write the Table of Contents that you envision for your book. Before you know it, you’ll have an outline!

And it always helps to have a publishing professional in your corner, for the times that you get stuck. A good developmental editor will ask the right questions, challenge you to go further than you thought you could, and make sure that your Brand comes through loud and clear in your writing.


Learn more from Diane O’Connell by watching the Webinar we do together on September 25, From Brand to Book: How to Turn Your Expertise into a Book That Sells — and Sells Your Business.

Rock Your Woohoo: 4 Simple Steps to Embody Your Rock Star Brand – Guest Post by Lisa Steadman

Guest Post by Lisa Steadman, chief Woohoo woman, Woohoo, Inc.

Rock stars. What is it about them that makes us so giddy, emotional, and drawn IN? True, they live a life most people only dream about. The private jets, legions of fans, millions of dollars, and mega houses around the world. What’s NOT to covet?

But when you get underneath the flash and fabulousness, there’s another reason we love rock stars. They fully live, love, and light up the world as only they can.

Plainly stated, they rock the Woohoo that THEY do as only THEY can.

And that, my friends, is the Woohoo Way to Rock Star Branding.

Regardless of WHO your favorite rock star is from Katy Perry to Steven Tyler to Fergie to Carrie Underwood, each of these rock stars rocks our world because they have owned, embodied, and celebrated 4 key areas of rock star brand success.

Whether you’re ready to sell out stadiums or simply connect with a handful of raving fans, here are 4 easy ways to rock the Woohoo that YOU do in your rock star brand…

Beyonce plays air guitarStep 1: Walk Like A Rock Star

If you lie awake nights, worrying about how you’ll transform the mission in your head and heart into a brilliant message for the world, you’re not alone. You’re actually in excellent company. All true rock stars are mission-driven, and hold a vision of rocking it out on stage to millions of screaming fans long before they ever go on tour.

So how do you start sharing the Woohoo that YOU do, starting today? It starts with embodying your inner rock star. Walking like he/she would. Wearing the beautiful clothing your rock star wants to wear. Aligning your energy with your mission so whenever you leave the house or engage with your ideal clients and fans online, you’re magnetizing your rock star self as only you can. This is what lights up the world. So come on, get ready to ROCK!

FergieStep 2: Talk Like A Rock Star

OK, you’re strutting your stuff as only you can. What’s next? It’s time to find your authentic voice and share it. This starts with tuning in to your Woohoo Within, clarifying your languaging, creating magnetizing messaging that’s distinct and buzz worthy, and then engaging your audience authentically (without being overtly self promotional). Remember, this isn’t about you. This is about who your fans are and what they NEED.

MadonnaStep 3: Shock Like A Rock Star

You don’t have to be Lady Gaga to be shocking. But here’s the secret to rock star success: It’s not about trying to appeal to EVERYONE. True rock star status comes from owning your innate value, celebrating the Woohoo that YOU do, and broadcasting widely so you can attract the fans, clients, and customers who NEED you, understand you, relate to you, and adore you.

PinkStep 4: Rock Like A Rock Star

And finally, once you’ve mastered the art of walking, talking, and shocking like a rock star, it’s time to ROCK. This is where the visibility you’ve been craving (AND fearing) comes in. It’s now time to step into your spotlight, confident and clear in who you are, and share your Woohoo with the world as only YOU can. Remember, your rock star brand isn’t really even about you. You are simply the BEST messenger the universe, God, whatever you believe in, could find to deliver your message to the masses. When you take your ego out of the equation, you will be able to rock the Woohoo that YOU do in record time.

So there you have it. The 4 ways all true Rock Stars captivate, inspire, and transform us. And when all 4 areas are in full alignment and embodiment in YOUR business, you not only get to rock the Woohoo that YOU do, but your brand will reach rock star status, too.


Learn more from Lisa Steadman by watching the Webinar we did together, Is Print Marketing Dead? Has the “web” and “social media” changed the way we do business and attract clients?