Can Social Media Help? Only When You Connect With Like-Minded People

tap into like minded people for social media to workA few weeks ago I entered the “Chase Mission Small Business” 250K Grant Giveaway. Chase,  collaborating with Facebook has a website which gives you the ability to search and vote for your favorite small businesses locally or across the USA.

I thought… I have over 1000 friends on Facebook and over 5500 followers on Twitter, so to get 250 votes in a few weeks should be a snap, Right? Wrong!

Only a few people saw my posts on Facebook and voted. A few on Twitter and even on Savor the Success, a network of women entrepreneurs, a few of us voted for each other.

After considering this, I thought, what am I missing and why do others have over 250 already and I only have 90? Then I saw a Tweet with the hashtag#missionsmallbusiness” and realized I hadn’t tapped into the right sweet spot, the right network. The people who had entered! I spent two days voting for other small businesses and they all voted back! Small businesses helping other small businesses, of course!

Marketing, social media and brand strategists always talk about knowing how to reach the target market and I just realized that not only did I tap into a large circle that would help me as I help them, but we were also introducing ourselves and learning about wide variety of great small businesses all over the country! I have a lot of new people to follow!

Good luck to all that entered and I’m so glad I relearned this important lesson, it will really help me when I need to target other specific groups!

10 thoughts on “Can Social Media Help? Only When You Connect With Like-Minded People

  1. Susan, as a start up business I didn’t qualify for this competition yet. And, the thought of getting 250 votes seemed to be out of my reach. However, you’re brilliant to think about that sweet spot. Plus, the idea of “giving” first can’t hurt anybody as you’re moving on your little journey. Good luck!

    • April, What struck me funny was how I use hashtags in all my Tweets and was starring at my computer trying to figure out what I had missed… then that tag was in my face and I went, OH! – Sometimes we need to learn a lesson again for it to stick, and then can be applied over and over. – Susan

  2. Hi Susan,
    I saw your post on on Savor and did the same. I loved how everyone banded together on the #missionsmallbusiness twitter feed. Good luck to you and your vision!

    • Hi Claire, Thanks so much, yes I was reminded instantly why I use hashtags in my Twitter posts. I only wished I had realized it sooner, because it was a lot of Tweeting in a short time. Phew! Thanks, I can’t wait to see what happens… – Susan

  3. Very valid point:

    “After considering this, I thought, what am I missing and why do others have over 250 already and I only have 90? Then I saw a Tweet with the hashtag “#missionsmallbusiness” and realized I hadn’t tapped into the right sweet spot, the right network. The people who had entered! I spent two days voting for other small businesses and they all voted back! Small businesses helping other small businesses, of course!”

    Ours is the same story, only we didn’t have 1000 friends or 5000 followers (try maybe 400 followers and no friends on Facebook). Within a 48-72 hour period, we went from around 94 to 268 at the close of the voting period.

    • Awesome Matt! So you’re in it to win it (as they say), good luck to all! – Susan

  4. I love this story. I voted for anyone who asked me to, or who posted in a facebook group or other forum that I was a member of. I am proud to support any small business that I can, and I think it is so great that all of the businesses banded together to help each other, rather than view each other as competition. Good luck Susan, I hope you win!

    • Hi Donna, Thanks so much for commenting and your good wishes. I also thought this was such a wonderful effort, I met so many people through their Twitter profiles and in many cases went to look at their websites so I was more familiar with them. It sure will be interesting to see what happens and which businesses they award. – Susan

  5. I think it is great that small businesses want to help other small businesses. This story truly demonstrates the growing importance of networking and social media for small businesses today.

    • Elizabeth, It certainly was a reminder about niche target marketing… if we don’t attract the right people, it doesn’t matter how many we attract. – Susan