Pollination Consistently Between Your Website and Social Media Really Works

I’m going to start with the data, because that will show you what can happen in just one month of continuous activity.

Before we began, there were only 235 visitors to the website in the past month, and minimal social activity. This was due to the client focusing on running and managing the brick and mortar business, but ignoring the online factor. When you think only locally instead of globally, you are missing a huge opportunity.

One month later: 1,987 visits, unique visitors 1,659, pageviews 16,366, average time on site 3:24 and bounce rate 29%.

As for social media we just added the follow icons so the likes and followers are growing, but we still need to add the share buttons for the social activity to explode.

So, how did I get 8.5 x the visits and grow this small business shop in one month?

bee hovers over flower to show pollinationI did a variety of things consistently almost everyday. Added new photos to the website galleries or video to YouTube. Of course I titled and tagged the photos and video properly. Once I uploaded the video, I’d post the video to Facebook. When I added new gallery images, I’d share those on Facebook and Pinterest also. I added the app Pinvolve to the Facebook page to make it easier to pin images, posts and more.

The consistent action and cross pollination is what is bringing expanded and new traffic to the website. In addition, because of this sales are up as well.

Plans for the future include developing new Tweets for types of products, as well as holidays, continuing to expand Facebook with revolving cover images and custom pages and implementing a better, more consistent email marketing plan.

Once all of this is in action and we maintain a timely schedule, you know the traffic, social interaction and business will be booming!

Are You Asking the Right Questions? Try LinkedIn for the Answers

Business Tip #1 – If you’ve created a product or service and visitors/potential clients aren’t quite sure what you are saying or selling, it’s time to ask the right questions and find out the answers, so you can tweak your website, posts on social media or email marketing and make it right. (Side note: it might be a great idea to do this before you begin to brand, design, build and market… the newest and easiest way of doing market research.)

Recently, I decided to post a few questions of my own within the Questions/Answer section ofasking questions on linkedin, getting answers LinkedIn and the answers are flying in faster than I can read them. (You can at any time close the question, if you’ve gotten enough feedback.)

So, I posted this question: How many webinars do watch per week and what are their topics?

Below are some of the answers that have come in. I’m so happy to know that the overall public finds webinars helpful, watches on average 1-2 a week. What I did find very useful was that the topic of the webinar class was the most important factor, not necessarily who the speaker was! Also, was knowing that they have a hard time committing to any timeframe and would rather watch them when they can. Some can’t watch during the work day, some not at night, some because they are in a time zone that would mean waking at 3am.

David says, “I watch quite a few a week, typically from channels I am already following. For me, most are informational technology related ones to assist in constant training.

There a lot out there, the thing to ask is how does it help you?…”

Daniel says, “I would say less than one per week. Sometimes I go weeks without seeing a webinar. Unfortunately often they are poorly done and I’d prefer to just get the powerpoint slides and go through the webinar on my own time. If all the speaker is doing is reading the slides to me than I see no reason to go live…”

Judy says, “I would watch on average two webinars per week on topics relating to our business, but I am appreciative when there is a replay as often it means getting up at 3.00am due to time zones. Generally there is a sales pitch at the end but if I’m not interested in the product I won’t stay for that. I watch webinars to upskill myself and have learnt a lot from attending them.

I think it is about continuing to build your list, find out the topics that would interest them and build the webinars around that. I do listen to some people regularly, but if the topic holds no interest for me I won’t attend...”

So, as you can see many have taken the time to answer my question and there were many, many more.

If we don’t know the answers, how can we go forward and provide what people are seeking? As many of you know I look at my Google Analytics regularly and it does tell me a lot, but there’s nothing better than just asking and getting it right from the source!

If you found this post helpful here’s one on Understanding Google Analytics. (with video tutorials)

And here’s on on using LinkedIn properly! (also with video tutorials)