It Takes A Community to Build A Broadcast Platform

It’s just a few days before Broadcast Louder is at full speed ahead; (our first FREE webinar on Facebook Timeline Design – Branding & Marketing Must Haves is 3/14 at 2pm est) and I wanted to talk a little about how I’m building this community learning experience of creatives and professionals.

Broadcast Louder Guests Spring 2012There are so many ways to reach those targeted entrepreneurs and small business owners. First of course was to write and map out what the classes would be on and hand pick those amazing guests. Then I wrote to each expert and told them of my plan and recruited them. This platform gives them a chance to teach some of their proven strategies while at the same time promote themselves and their businesses.

Then I designed and built the graphics and website, carefully building the functionality. I had already secured the domain name and once having that, I grabbed that name everywhere… Twitter, Facebook, LinkedIn, YouTube, FourSquare, etc.

Then of course it was time to start promoting the program through social media and by blogging to keeping the site fresh. Little by little the interest and following started to grow and I held contests to offer FREE classes. Each expert guest provided great content as did Broadcast Louder which made for a rich power packed 60 minutes each week.

Wanting each classmate to benefit from learning and connecting with other likewise individuals, in addition to the contests, if they listened to the first free class which featured Debbie Ingle, and answered 4 questions, they were featured on the site with their links. (This is still open to anyone who wishes to be featured – Listen here >>)

Broadcast Louder’s platform is not just to hold new classes on new and important topics, but to build a community so that all are gaining visibility and reach.

In the off season before classes begin again, I took the website to a new level. Building in an Affiliate section, now everyone can earn and grow as we all learn. I have also added a products (shopping cart) which has both audio downloads and the new class course.

Online and social media is important, but I wanted to also bring to light what I have done within my own community.

I printed up a small flyer and have posted so far in a few key places, and will tackle two more locations within the next few days. The Hoboken Business Center which has a table to lay postcards and business cards, The Monroe Center for the Arts, which has bulletin board areas in the lobby, and this week, Hoboken City Hall.

I have also emailed the flyer to a few key people, who I have asked to post so others in the local community will see it and act.

Here are a few stats to show you how it’s all working when you stay on target and  consistent.

1- The website visitor growth has quintupled in a few short months.
2- The time visitors spend on the site has tripled.
3- Alexa (as of this post) has ranked the website: Broadcastlouder.com has a three-month global Alexa traffic rank of 470,523. The site’s visitors view 13.0 unique pages each day on average. It has attained a traffic rank of 75,241 among users in the US, where we estimate that 90% of its audience is located. The time spent in a typical visit to Broadcastlouder.com is about eighteen minutes, with 88 seconds spent on each pageview. This site has a relatively good traffic rank in the city of New York (#12,937).

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The Bottom Line

It’s gaining speed, interest, and it’s my plan that everyone will benefit (and earn) based on where it’s headed.

If you have any suggestions for webinar/topics that you feel are needed, please email me! I’m always interested in new ideas and helping everyone be more successful!

2 thoughts on “It Takes A Community to Build A Broadcast Platform

  1. I like everything you said above. Building a community is so important. You have outlined how important an “affiliate” on your blog is. I find that it creates great success with people on your list.
    Thanks for the great tips,
    Donna

    • Hi Donna, Thanks so much for your comment. It’s been so interesting building this platform, and there are more ideas and changes coming… – Susan