It’s simple. We want to know how THEY did it. Most are looking for that elusive secret that will help them succeed in their own business.
For the past year I have been interviewing creatives and entrepreneurs in my brand series and I’m truly amazed at how many people read the stories. Yesterday I received the latest issue from Graphic Design USA and the first issue of the year is always, “People to Watch.” (I love reading about the stars of design!)
On TV we have Oprah, Ellen, David Letterman, Jay Leno, Piers Morgan, Larry King, 60 Minutes and Real Time with Bill Maher, among the vast field of interviewers, featuring celebrities and business owners, getting them to tell their tale. It’s human nature and the American way to want to be successful, but to do it we must learn what’s RIGHT for US, not copy others.
One of the reasons I created Broadcast Louder is because I want to give businesses a push in the right direction. Inspiring creatives and entrepreneurs by learning new and interesting ways to succeed. Inviting experts, the best of the best to reveal their techniques and ideas. Sometimes we need others to inspire us to achieve our goals. We read and watch these interviews not because we want to copy, but to hear their perspective.
I’m remembering a movie from 1988 called, “Working Girl” with Melanie Griffith as one of the stars. She takes the place of her boss (Sigourney Weaver) when she has a skiing accident on vacation. Instead of just inpersonating her boss, she steps up, changes her look, and starts implementing her own ideas. Bravo! I also remember her friend, played by Joan Cusack, who feels she’s overstepping the boundaries and is going to get caught, and says to her, “I may dance around my apartment in my underwear, but it doesn’t make me Madonna.”
Of course not. We don’t have to be like someone else to succeed, but we do watch and listen to hear these back stories for inspiration.
So, who inspires you?