In my online webinar with Social Buzz Club, two issues seemed to be the hottest. How do we find those niche clients/customers and how do we get the huge “friends” list we’ve built over to like our company pages?
First I’d like to address how to find those niche clients. On LinkedIn, here are some of the things you can do.
- At the top right where the search box is, you can select people, companies, and groups from the drop down navigation. You can also select further to the right, advanced. Using any of these you can get fine tuned results to the exact job description title, place and more. However, LinkedIn requires that you have something in common in order to contact someone. So join a few groups first for your industry, or where you are an alumni. Then when you do a search and people come up, if you have a group in common with that person, now you have a way to connect.
- Start your own LinkedIn group and invite colleagues from another place such as Facebook or Twitter to join.
- Start or join in discussions in your industry through LinkedIn Groups and carefully look through the others who have commented in the stream of a discussion, then you might find people who you’d like to connect with, and be sure to read their profile so you can say something nice or helpful so they know you know what they do or where they are, etc. Don’t send a generic message to a bunch of people.
- Be sure to post something of value on your own profile each week, or a few times a week and others may find you.
Now for Facebook which I know has become more of a challenge to us all. With everybody posting photos, videos, events, webinars and more how do we keep up and how do any of us Broadcast the Loudest so we’re seen and heard. UGH! I know!
- First, remember that social media is supposed to be social, so try to tag 2-3 people in every post you create, this way you are actually asking them to engage with you, and change it up so you aren’t always tagging the same people.
- Be sure to switch and post as your page, and I don’t mean just on your own page, I mean visiting other pages or profiles you like and commenting on what they have written, so you page is getting exposure. ***Remember when you write posts from your page it’s public and picked up on search engines, when you write from your personal page, it’s private.
- You can email people directly or in groups and ask them to “like” your page and provide a link, but usually you’ll just get a few. I feel #2 above is the most effective way.
- You can send out an email newsletter and provide some important information, like an event or latest post and in closing ask them to “like” your fan page.
- You can comment with your Facebook page link in other “groups” you belong to on LinkedIn, Facebook, and on Google+ as well.
- You can tweet on Twitter and instead of having a link to your homepage or blog post, send them to your Facebook page.
- Make sure that your social media follow buttons and perhaps even the Facebook Widget Fan Box are easily visible on your website and on every page. With this they can like you without even leaving your website.
- Be sure your blog has social media share buttons under your posts so visitors can share what they’ve read with others.
- You can add the app to your page of “notes” and have your blog posts stream right in to Facebook.
- Consistency is key. If you write about a particular topic and friends are used to hearing from you, make sure you don’t just leave for days, because then they forget about you or you may not even be on the radar anymore, which is why tagging a few is a good way to engage.
Most important is to offer important or helpful information. Others like to be informed on news, culture, celebrities, environment, etc. Don’t make all your posts about you and your products and services.